2023年中国黑茶行业深度分析：产量、销量、进出口及重点企业研究

2023年中国黑茶行业深度分析：产量、销量、进出口及重点企业研究

2023 China Dark Tea Industry In-depth Analysis: Production, Sales, Import/Export and Key Enterprises

黑茶产业概述 | Dark Tea Industry Overview

黑茶是后发酵茶（氧化程度80%-98%），口味温和醇厚，因其原料一般较为粗老，加之制造过程中往往堆积发酵时间较长，因而叶色油黑或黑褐，故称黑茶。黑茶主要可以分为云南黑茶（普洱茶等）、湖南黑茶（安化黑茶等）、四川黑茶（雅安藏茶）、湖北黑茶（蒲圻老青茶等）、广西黑茶（六堡茶等）。

Dark tea is a post-fermented tea (oxidation degree 80%-98%) with mild and mellow taste. Due to its generally coarse raw materials and long fermentation process during production, the leaves appear dark brown or black, hence the name "dark tea". It can be mainly categorized into Yunnan dark tea (Pu'er tea, etc.), Hunan dark tea (Anhua dark tea, etc.), Sichuan dark tea (Ya'an Tibetan tea), Hubei dark tea (Puqi aged green tea), and Guangxi dark tea (Liubao tea).

产量分析 | Production Analysis

我国黑茶产量变动而言，随着普洱茶等、安化黑茶主要黑茶需求增长带动，我国黑茶产量持续增长，产量从2014年增长至2021年的40.68万吨，2022年我国黑茶产量增长至42.63万吨，同比2021年提升4.8%左右。

In terms of China's dark tea production changes, driven by growing demand for major dark teas like Pu'er and Anhua dark tea, China's dark tea production has continued to grow. Production increased from 2014 to 406,800 tons in 2021, and reached 426,300 tons in 2022, a year-on-year increase of about 4.8% compared to 2021.

销售情况 | Sales Situation

我国黑茶销售情况而言，随着年龄、消费习惯、社会环境的变化，80、90甚至00后对茶的接受度持续走高。在接纳茶叶的同时，年轻一代通过加入个性化、多样化需求，也在改变着茶产品与茶消费，数据显示，我国黑茶整体内销量表现为波动增长态势，2016年内销量为28.04万吨，2017年有所下降后整体持续增长，在2021年内销量超过了40万吨，2022年我国黑茶内销量再创新高达42.63万吨，较2021年增长5.9%。

Regarding China's dark tea sales, with changes in age, consumption habits, and social environment, the acceptance of tea among post-80s, 90s and even 00s generations continues to rise. While embracing tea, the younger generation is also changing tea products and consumption through personalized and diversified demands. Data shows that China's overall domestic dark tea sales show a fluctuating growth trend. Domestic sales were 280,400 tons in 2016, declined slightly in 2017, then continued to grow overall, exceeding 400,000 tons in 2021. In 2022, China's domestic dark tea sales reached a new high of 426,300 tons, an increase of 5.9% compared to 2021.

进出口情况 | Import/Export Situation

海关总署数据显示，目前国内黑茶进口量在1吨左右，每年黑茶出口量在300吨左右，具体而言，2021和2022年我国黑茶进口量分别为0.66吨和1.46吨，出口量分别为350.14吨和350.78吨。

According to data from the General Administration of Customs, China's current dark tea imports are about 1 ton, while annual exports are around 300 tons. Specifically, China's dark tea imports in 2021 and 2022 were 0.66 tons and 1.46 tons respectively, with exports of 350.14 tons and 350.78 tons respectively.

重点企业分析 | Key Enterprise Analysis

中国茶叶股份有限公司黑茶2019-2021年销量分别为 0.37 万吨、0.30 万吨及 0.37 万吨，占比国内份额分别为 1.71%、0.97%及 1.06%；其安化黑茶产品包括陈韵金砖、甘醇金茯、老友茯茶、天尖、千两、中茶黑茶园、百年木仓、故宫贡茶、中茶小金花等系列，品类齐全、选择多样。

China Tea Co., Ltd.'s dark tea sales from 2019 to 2021 were 3,700 tons, 3,000 tons and 3,700 tons respectively, accounting for 1.71%, 0.97% and 1.06% of domestic market share. Its Anhua dark tea products include Chenyun Gold Brick, Ganchun Golden Fu, Old Friend Fu Tea, Tianjian, Qianliang, Zhongcha Dark Tea Garden, Century Wood Warehouse, Imperial Palace Tribute Tea, Zhongcha Little Golden Flower and other series, with complete categories and diverse choices.

研究方法 | Research Methodology

华经产业研究院研究团队使用桌面研究与定量调查、定性分析相结合的方式，全面客观的剖析黑茶行业发展的总体市场容量、产业链、竞争格局、经营特性、盈利能力和商业模式等。科学使用SCP模型、SWOT、PEST、回归分析、SPACE矩阵等研究模型与方法综合分析黑茶行业市场环境、产业政策、竞争格局、技术革新、市场风险、行业壁垒、机遇以及挑战等相关因素。

The research team of Huajing Industry Research Institute uses a combination of desk research, quantitative surveys and qualitative analysis to comprehensively and objectively analyze the overall market size, industrial chain, competitive landscape, operating characteristics, profitability and business model of the dark tea industry. Scientific research models and methods such as SCP model, SWOT, PEST, regression analysis, and SPACE matrix are used to comprehensively analyze relevant factors such as market environment, industrial policies, competitive landscape, technological innovation, market risks, industry barriers, opportunities and challenges in the dark tea industry.