WhatsApp Business API营销指南：出海企业获客新策略
WhatsApp Business API是什么？ | What is WhatsApp Business API?
相比个人版WhatsApp，WhatsApp Business API提供更多企业专属功能：
Compared to the personal version, WhatsApp Business API offers exclusive enterprise features:
- 创建企业名称及简介，展示公司信息 | Create business profile to showcase company information
- 发送个性化消息模板，提高效率 | Send personalized message templates to improve efficiency
- 接入ChatGPT聊天机器人，24/7客服 | Integrate ChatGPT for 24/7 customer service
- 收集客户反馈，分析用户行为 | Collect customer feedback and analyze user behavior
- 与其他业务应用程序整合 | Integrate with other business applications
营销策略框架 | Marketing Strategy Framework
WhatsApp Business API营销可分为引流和互动两大核心环节：
The marketing approach consists of two core components: traffic acquisition and engagement:
引流策略 | Traffic Acquisition Strategies
- WhatsApp直达广告：在营销页面添加访问入口 | WhatsApp Direct Ads: Add access points in marketing pages
- 社交媒体账号引流：创建含福利的引流页 | Social media traffic: Create landing pages with incentives
- 精准广告投放：多形式广告+精准定向 | Targeted ads: Multi-format ads with precise targeting
- 官网整合：全站添加WhatsApp入口 | Website integration: Add WhatsApp access throughout the site
互动策略 | Engagement Strategies
- 80%问题1分钟内解决 | Resolve 80% queries within 1 minute
- 个性化对话流程 | Personalized conversation flows
- 智能破冰开场白 | AI-powered ice-breaking greetings
- 快捷指令服务 | Quick command services (e.g., "/help")
出海企业通过这套组合策略，平均可提升转化率35%以上
Overseas businesses using this strategy report average conversion increases of 35%+
