中国外贸信托贷款APP的谷歌竞价推广与SEO站外推广秘诀
对于网站SEO站外推广，通常主要分为两种情况：一是获取网站排名，二是获取网站流量。
For off-page SEO promotion, there are generally two scenarios: one is to obtain website rankings, and the other is to acquire website traffic.
一、获取网站排名 | Obtaining Website Rankings
SEO在站外获取网站排名的途径，主要是依托外链建设，常见的外链建设方法包括：
The main way to obtain website rankings through off-page SEO is link building. Common link building methods include:
1. 内容营销 | Content Marketing
如果你的站点具有一定流量基础，那么你可以基于内容为王，利用优质原创内容，促使访问者进行有效的转发。
If your site has a certain traffic base, you can focus on content as king, using high-quality original content to encourage effective sharing by visitors.
2. 行业投稿 | Industry Submissions
向行业权威站点，以及同行网站进行投稿，从而获取外链稳步增长，确保目标站点的投稿栏目与稿件内容高度相关。
Submit articles to authoritative industry sites and peer websites to steadily gain backlinks, ensuring the submission sections of target sites are highly relevant to the content.
3. 软文发布 | Sponsored Content Publishing
软文发布类似于行业投稿，但它大部分是基于付费的形式，在新闻源站点进行投放文章，从而促使搜索引擎对软文中链接提高信任度。
Sponsored content publishing is similar to industry submissions, but mostly paid, placing articles on news source sites to increase search engine trust in the links.
二、获取网站流量 | Acquiring Website Traffic
1. 社交网络 | Social Networks
利用新媒体平台获取网站流量，也是网站SEO站外推广的一种形式，这是品牌建设与传播的重要途径。
Using new media platforms to acquire website traffic is also a form of off-page SEO promotion and an important way for brand building and dissemination.
2. 付费推广 | Paid Promotion
站外快速获取流量的途径通常是利用付费推广，主要包括SEM、网站联盟、DSP、KOL付费转发等内容。
The quick way to acquire traffic off-site is usually through paid promotion, mainly including SEM, website alliances, DSP, KOL paid forwarding, etc.
值得提醒的是，付费推广落地页的设计十分重要，流量引导入口、跳出页面、如何转化都需要认真设计。
It's worth noting that the design of paid promotion landing pages is crucial, including traffic entry points, exit pages, and conversion strategies.
