奢侈品牌抢滩宠物经济：Gucci宠物床卖7万 为何"它经济"成新蓝海？
每经记者 杜蔚 每经编辑 董兴生
By Du Wei, Edited by Dong Xingsheng, National Business Daily
近日，Gucci推出首个"宠物生活方式系列"产品，在社交媒体上引发热议。粉丝们纷纷感叹："没想到有一天Gucci也会进军宠物市场"。
Recently, Gucci launched its first "pet lifestyle collection", sparking heated discussions on social media. Fans exclaimed: "Never thought Gucci would enter the pet market one day."
在短视频平台上，有博主晒出给自家小猫购买的Gucci宠物碗，该视频迅速收获4000多个点赞。还有博主不惜带着爱犬"千里迢迢"赶往Gucci实体店试穿宠物服装。
On short video platforms, influencers showed off Gucci pet bowls purchased for their cats, with videos quickly garnering over 4,000 likes. Some even traveled long distances to Gucci stores with their dogs for pet clothing fittings.
奢侈品牌集体布局宠物市场
Luxury Brands' Collective Foray into Pet Market
不止是Gucci，近年来，LV、Tiffany、Celine、Moncler、爱马仕等各大奢侈品牌纷纷推出宠物用品。养宠界已刮起奢侈品风潮，但同时也引发了"是否有必要给猫狗买奢侈品"的争议。
Beyond Gucci, luxury brands like LV, Tiffany, Celine, Moncler and Hermès have all launched pet products in recent years. While luxury pet products are trending, they've also sparked debate about whether pets need luxury items.
Gucci此次推出的宠物系列包含70余件产品，从2100元的宠物T恤到7万元的宠物床，价格跨度惊人。其中几何G宠物床需等待15-16周才能收货，且不支持退换货。
Gucci's new collection includes over 70 items, ranging from ¥2,100 pet T-shirts to ¥70,000 pet beds. The geometric G pet bed requires 15-16 weeks for delivery and comes with no return policy.
宠物经济市场规模将达8114亿元
Pet Economy Market to Reach ¥811.4 Billion
据《2022-2023年中国宠物产业发展报告》显示，2022年中国宠物经济产业规模将达4936亿元，预计2025年市场规模达8114亿元。90后已成为养宠主力军，占比近50%。
According to the 2022-2023 China Pet Industry Development Report, China's pet economy will reach ¥493.6 billion in 2022, projected to grow to ¥811.4 billion by 2025. Post-90s generations now account for nearly 50% of pet owners.
艾媒咨询CEO张毅表示："90后独生子女家庭压力小，有消费能力，愿意为宠物做不菲的支出。但宠物奢侈品属于冲动消费，难形成持续购买力。"
Zhang Yi, CEO of iiMedia Research, noted: "Post-90s only children face less family pressure and have spending power to splurge on pets. But luxury pet products are impulse purchases unlikely to sustain repeat business."
资本市场竞逐宠物赛道
Capital Market Races for Pet Sector
宠物产业正迎来IPO热潮：源飞宠物已过会，天元宠物、福贝宠物等处于A股排队状态；瑞派宠物计划今年赴港上市。A股宠物产业指数目前包含7只权重股，总市值达615.6亿元。
The pet industry is seeing an IPO boom: Yuanfei Pet has passed review while Tianyuan Pet and Fubei Pet await A-share listing; Ruipai Pet plans Hong Kong IPO this year. The A-share pet industry index currently includes 7 component stocks with total market cap of ¥61.56 billion.
专家指出，奢侈品牌布局宠物市场，既是为了满足宠物主人的个性化表达需求，也是看中90后消费群体的购买力。但如何将短期热度转化为长期价值，仍是行业需要思考的问题。
Experts note luxury brands target pet markets both to meet owners' desire for personalization and capitalize on post-90s spending power. But converting short-term hype into long-term value remains an industry challenge.
