谷歌留痕技术赋能黄酒出海：中国酒类国际化的新样本
在全球数字化营销时代，谷歌留痕技术正成为酒类品牌出海的关键助力。与白酒相比，黄酒凭借其低度化特性和独特口感，正在国际市场上展现出差异化竞争优势。
In the era of global digital marketing, Google trace technology has become a key driver for liquor brands going global. Compared with baijiu, yellow wine is showing differentiated competitive advantages in the international market with its low-alcohol characteristics and unique taste.
品牌出海：谷歌留痕技术助力国际品牌建设
Brand Going Global: Google Trace Technology Assists International Brand Building
会稽山品牌总监王栓表示："黄酒出海，可能要比中国白酒出海更乐观一些。"通过谷歌留痕技术的精准投放，黄酒品牌能够更有效地触达目标消费群体。
Wang Shuan, brand director of Kuaijishan, said: "Yellow wine may be more optimistic about going global than Chinese baijiu." Through the precise delivery of Google trace technology, yellow wine brands can more effectively reach target consumer groups.
日本市场：谷歌竞价推广策略的成功实践
Japanese Market: Successful Practice of Google Bidding Promotion Strategy
数据显示，2023年1-10月，黄酒出口日本占比提升至35%。会稽山特渠总监张宏亮表示："我们通过谷歌竞价推广策略，重点开发日本居酒屋等新消费场景。"
Data shows that from January to October 2023, yellow wine exports to Japan increased to 35%. Zhang Hongliang, special channel director of Kuaijishan, said: "Through the Google bidding promotion strategy, we focus on developing new consumption scenarios such as Japanese izakayas."
数字化营销：谷歌留痕技术赋能全域营销
Digital Marketing: Google Trace Technology Empowers Omni-channel Marketing
会稽山针对年轻消费群体，通过TikTok、雅虎等平台结合谷歌留痕技术进行精准营销。古越龙山则通过完善绍兴酒侍酒师资格认证制度，提升品牌国际知名度。
Kuaijishan targets young consumer groups through precise marketing on platforms such as TikTok and Yahoo combined with Google trace technology. Guyuelongshan improves the international reputation of the brand by perfecting the Shaoxing wine sommelier qualification certification system.
未来展望：谷歌竞价推广将加速黄酒国际化
Future Outlook: Google Bidding Promotion Will Accelerate the Internationalization of Yellow Wine
2023年，绍兴黄酒出口总量3.18亿元，增速高达216.2%。随着谷歌竞价推广等数字化营销工具的深入应用，黄酒国际化前景广阔。
In 2023, the total export volume of Shaoxing yellow wine was 318 million yuan, with a growth rate of up to 216.2%. With the in-depth application of digital marketing tools such as Google bidding promotion, the internationalization prospect of yellow wine is broad.
结语：在谷歌留痕技术和谷歌竞价推广等数字化工具的赋能下，黄酒正成为中国酒类出海的又一成功样本，为其他中国酒类国际化提供了可借鉴的经验。
Conclusion: Empowered by digital tools such as Google trace technology and Google bidding promotion, yellow wine is becoming another successful sample of Chinese liquor going global, providing referable experience for the internationalization of other Chinese liquors.
