浙江政企合力"出海"寻商显成果：谷歌推广助力外贸企业开拓国际市场
政府部门带队、包机，抢抓海外经济复苏和传统展会旺季的窗口期
Government departments lead delegations and charter flights to seize the window period of overseas economic recovery and traditional exhibition season
近日，由浙江省商务厅以及宁波、嘉兴等地商务局和企业代表组成的多个商务团，分别赶赴欧洲、日本、阿联酋等地参展，开展商务洽谈。一个多星期过去，第一批商务团如今已载着成果归国。
Recently, multiple business delegations composed of representatives from Zhejiang Provincial Department of Commerce, as well as commerce bureaus and enterprises from Ningbo, Jiaxing and other places, went to Europe, Japan, UAE and other places to participate in exhibitions and conduct business negotiations. After more than a week, the first batch of business delegations have returned with fruitful results.
为什么外贸企业需要重视谷歌推广图片？
Why should foreign trade enterprises pay attention to Google Ads images?
多位企业负责人告诉记者，此次"出海"收获了新订单，拓展了新市场，增添了新信心。在这个过程中，谷歌推广图片发挥了重要作用：
Many enterprise leaders told reporters that this "going global" trip has gained new orders, expanded new markets, and added new confidence. In this process, Google Ads images played an important role:
- 高质量产品图片提升客户点击率和转化率
- High-quality product images improve customer click-through and conversion rates
- 视觉化展示比文字描述更能吸引国际买家
- Visual presentation attracts international buyers more than text descriptions
- 精准投放可以触达目标市场潜在客户
- Precise delivery can reach potential customers in target markets
"新订单关键要拼出来"
"The key to new orders is to fight for them"
12月11日，嘉兴包机赴日本和德国、法国的两支商务团回国。在一周时间里，商务团开展各类活动近30场（次），争取意向订单金额超4亿元人民币，达成投资意向项目5个，意向投资额2亿多美元。
On December 11, two business delegations from Jiaxing that chartered flights to Japan, Germany and France returned home. Within a week, the business delegations carried out nearly 30 activities, striving for intended orders worth more than 400 million yuan, and reached 5 investment intention projects with intended investment of more than 200 million US dollars.
参展、访客、谈判，对于嘉兴市杉惠服饰有限公司业务主管华一帆而言，在日本东京的每一天都是争分夺秒。"我们已经三年没出国了，这次到日本主要是参加亚洲纺织成衣展。这个展的客户体量都很大，好的成衣款能接到1万件左右的订单量。"华一帆说。
For Hua Yifan, business supervisor of Jiaxing Shanhui Garment Co., Ltd., every day in Tokyo, Japan was a race against time for exhibitions, visitors and negotiations. "We haven't been abroad for three years. This time we went to Japan mainly to participate in the Asia Apparel Expo. The customers at this exhibition are all very large in size, and good ready-to-wear styles can receive orders of about 10,000 pieces." Hua Yifan said.
"哪里有新发现，哪里就有新市场"
"Where there are new discoveries, there are new markets"
从宁波出发的浙江明磊锂能源科技股份有限公司董事长兼总经理翁磊，此次前往越南与新客户进行了对接。虽然是第一次接触，但翁磊发现双方企业的文化理念非常契合，特别是在产品质量上，客户对企业的认可度非常高。
Weng Lei, chairman and general manager of Zhejiang Minglei Lithium Energy Technology Co., Ltd. who set out from Ningbo, connected with new customers in Vietnam this time. Although it was the first contact, Weng Lei found that the cultural concepts of the two companies were very compatible, especially in terms of product quality, and the customers had a very high recognition of the company.
"新尝试让我们拥有了新信心"
"New attempts give us new confidence"
不少受访企业表示，出海商务团由政府部门带队、包机，让企业不仅看到了相关部门的诚意，更看到了政府稳外贸、促合作的决心，坚定了企业促生产、稳增长、赢未来的信心。
Many interviewed companies said that the overseas business delegations led by government departments and chartered flights not only allowed companies to see the sincerity of relevant departments, but also saw the government's determination to stabilize foreign trade and promote cooperation, which strengthened companies' confidence in promoting production, stabilizing growth and winning the future.
外贸企业如何通过谷歌推广图片获得更多国际订单？
How can foreign trade enterprises get more international orders through Google Ads images?
- 展示高质量产品细节图片，突出产品优势
- Show high-quality product detail images to highlight product advantages
- 使用符合目标市场审美习惯的视觉元素
- Use visual elements that conform to the aesthetic habits of the target market
- 优化图片ALT标签和描述，提升SEO效果
- Optimize image ALT tags and descriptions to improve SEO effects
- 结合数据分析不断优化广告投放策略
- Continuously optimize advertising strategies combined with data analysis
"尽管世界经济不确定因素依旧较多，但外贸业务稳中提质的发展趋势不会改变。新尝试让我们拥有了新信心。"张莉说，此次"出海"让企业认识到，只有早出去、快出去、多出去，抓住海外经济复苏和传统展会旺季的窗口期，才能赢得主动，在危机中育新机、于变局中开新局。
"Although there are still many uncertain factors in the world economy, the development trend of stabilizing and improving the quality of foreign trade business will not change. New attempts give us new confidence." Zhang Li said that this "going global" trip made companies realize that only by going out early, fast and more, and seizing the window period of overseas economic recovery and the peak season of traditional exhibitions, can they take the initiative, cultivate new opportunities in crises and open new situations in changes.
