十年以上的Google Ads视频推广经验分享:哪些企业在做谷歌合作推广?创业者必看
作者:早优夫斯基 | Author: Zaoyovsky
无论您身处哪个行业,营销都是无法回避的重要课题。 | No matter what industry you're in, marketing is an unavoidable important topic.
如今,各类营销方法论和案例充斥着我们的生活和社交网络。即使您是程序员,脑海中也能浮现出几个营销相关的词汇。但当真正需要系统的营销知识时,却往往难以找到优质易懂的学习资源。 | Nowadays, various marketing methodologies and cases flood our lives and social networks. Even if you're a programmer, you can probably recall a few marketing-related terms. But when you actually need systematic marketing knowledge, it's often difficult to find high-quality, easy-to-understand learning resources.
Google推出的"Primer"应用专为营销新手设计,提供入门级营销课程。这里没有一夜暴富的案例,也没有名人名言,只有朴实有趣的营销基础知识。 | Google's "Primer" app is designed for marketing beginners, providing entry-level marketing courses. There are no get-rich-quick cases or celebrity quotes here, just plain and interesting basic marketing knowledge.
简单架构,轻松学习 | Simple Structure, Easy Learning
Primer的主界面采用纵向课程列表设计,以卡片形式展示不同课程。顶部下拉可呼出菜单栏,分为"推荐课程"、"所有课程"和"你的课程"。 | Primer's main interface uses a vertical course list design, displaying different courses in card form. Pull down from the top to bring up the menu bar, divided into "Recommended Courses", "All Courses" and "Your Courses".
课程分为四大类:广告(Advertising)、内容(Content)、测量(Measurement)和策略(Strategy)。每个课程左下角标注参考用时,大多3-5分钟,学习无压力。 | Courses are divided into four categories: Advertising, Content, Measurement and Strategy. Each course is marked with reference time in the lower left corner, mostly 3-5 minutes, making learning stress-free.
教科书级的Google设计 | Textbook-level Google Design
这款产品的设计是吸引用户学习营销知识的重要原因。扁平化设计贯彻始终,Material Design风格得到充分展现。 | The design of this product is an important reason for attracting users to learn marketing knowledge. Flat design runs throughout, with Material Design style fully demonstrated.
图标精致灵动,动效贯穿始终。操作逻辑非常Google化,上下滑动多于左右滑动。如果您是Google粉丝,这款App的设计风格就值得玩味。 | The icons are exquisite and lively, with animations throughout. The operation logic is very Google-like, with more vertical than horizontal swiping. If you're a Google fan, the design style of this app is worth savoring.
PPT式课程风格 | PPT-style Course Format
虽然是入门课程,但质量毫不逊色。每张卡片都包含Google Doodles风格插画和简明扼要的营销知识点。 | Although they are entry-level courses, the quality is by no means inferior. Each card contains Google Doodles-style illustrations and concise marketing knowledge points.
课程结束后可以做小练习,题目简单有趣,没有学习压迫感。在营销无处不在的今天,花3-5分钟上Google营销课是个不错的选择。 | After the course, you can do small exercises with simple and interesting questions, without learning pressure. In today's marketing-saturated world, spending 3-5 minutes on Google marketing courses is a good choice.
Primer作为高颜值、内容优质的营销课程App,能满足大多数人对营销入门知识的需求,让学习充满乐趣。 | As a good-looking, high-quality marketing course app, Primer can meet most people's needs for introductory marketing knowledge and make learning fun.