TikTok在丹麦开设北欧新办事处 月活跃用户突破130万
哥本哈根消息 - 全球短视频巨头TikTok于10月30日正式宣布在丹麦首都哥本哈根设立北欧地区最新办事处，这是继瑞典之后TikTok在北欧设立的第三个区域运营中心。
Copenhagen News - On October 30, global short video giant TikTok officially announced the establishment of its newest Nordic office in Copenhagen, Denmark, marking the company's third regional operational center in the Nordic region following Sweden.
据官方数据显示，TikTok目前在丹麦的月活跃用户已达130万，成为当地年轻人最喜爱的社交平台之一。新办事处将重点发展广告和电商业务，初期团队规模为10人，涵盖广告销售、电商运营、公关传播等核心职能。
According to official data, TikTok currently has 1.3 million monthly active users in Denmark, making it one of the most popular social platforms among local youth. The new office will focus on developing advertising and e-commerce businesses, with an initial team size of 10 people covering core functions such as advertising sales, e-commerce operations, and public relations.
TikTok北欧地区负责人Liv Sandberg表示："丹麦市场对我们具有战略意义。除了加强广告业务外，我们正在评估在丹麦开展电商业务的可能性。"业内人士分析，此次设立办事处可视为TikTok电商业务正式进入北欧市场前的关键布局。
TikTok's Nordic regional director Liv Sandberg stated: "The Danish market is strategically important to us. In addition to strengthening our advertising business, we are evaluating the possibility of launching e-commerce operations in Denmark." Industry analysts believe the establishment of this office can be seen as a key strategic move before TikTok's official entry into the Nordic e-commerce market.
值得注意的是，TikTok近期在丹麦推出了创新搜索广告工具，允许广告主根据用户搜索行为进行精准投放。同时，平台直播电商功能也受到当地品牌商的热捧。
Notably, TikTok recently launched an innovative search ad tool in Denmark, allowing advertisers to target users based on search behavior. Meanwhile, the platform's live-streaming e-commerce feature has also gained popularity among local brands.
尽管面临欧盟3.45亿欧元的数据隐私罚款等挑战，TikTok在北欧的业务扩张步伐依然坚定。专家预测，随着电商功能的逐步完善，TikTok有望在未来三年内成为北欧地区重要的社交电商平台。
Despite challenges such as the EU's €345 million data privacy fine, TikTok remains steadfast in its business expansion in the Nordic region. Experts predict that with the gradual improvement of e-commerce functions, TikTok is expected to become an important social e-commerce platform in the Nordic region within the next three years.
