外贸与跨境电商行业面临"用工荒"：2022年招聘困境与解决方案
外贸与跨境电商行业面临"用工荒"：2022年招聘困境与解决方案
Foreign Trade and Cross-border E-commerce Industry Faces "Labor Shortage": 2022 Recruitment Challenges and Solutions
春节后的用工困境 | Post-holiday labor challenges
节后正值传统外贸用工旺季，但近两年已不复以往的"繁荣"景象，"用工荒"反而成为外贸企业的常态。跨境电商企业除了裁员，降薪如今也成为开源节流的方式之一，有的降幅甚至超过30%。
The post-holiday period is traditionally the peak season for foreign trade recruitment, but in recent years the "prosperous" scene has disappeared. "Labor shortage" has become the norm for foreign trade companies. For cross-border e-commerce companies, in addition to layoffs, salary cuts have now become one of the ways to reduce costs, with some reductions exceeding 30%.
企业HR的花式招聘 | Creative recruitment by HR
2022年新春招工战刚打响，企业HR就开始绞尽脑汁比拼新花样。深圳某公司推出的"盲盒岗位"模式，针对不知适合什么岗位的应届毕业生，无不看出企业面临"无工可招"的心酸。
As the 2022 recruitment battle begins, corporate HR departments are racking their brains to come up with new ideas. A Shenzhen company's "blind box position" model, targeting fresh graduates unsure of their career path, clearly reflects the difficulties companies face in finding workers.
外贸工厂的两极分化 | Polarization in foreign trade factories
外贸型企业呈现两极分化态势：一极是企业产品订单大幅缩水，员工闲置；另一极则是出口产品供不应求，面临用工短缺。一位厂长表示："如果不加工资，工人第二天就跑竞争对手那里去了。"
Foreign trade companies show a polarized situation: one extreme sees significant order reductions and idle workers; the other faces product shortages and labor scarcity. A factory manager said: "If we don't raise wages, workers will go to competitors the next day."
跨境电商的谨慎招聘 | Cautious hiring in cross-border e-commerce
2021年的"封号潮"对中国卖家造成重创，许多公司开始节流，招聘更加谨慎。值得注意的是，运营人员的技能需求也有了改变，以往有测评经验的优势现在反而可能成为求职障碍。
The 2021 "account suspension wave" hit Chinese sellers hard, forcing many companies to cut costs and hire more cautiously. Notably, the skill requirements for operations staff have also changed, where previous experience with product reviews - once an advantage - may now hinder job applications.
薪资与期望的差距 | Salary vs. expectations gap
数据显示，2022年春节后近25%的人想跳槽，主流期望涨薪20%-30%。而跨境电商运营平均薪资从2021年峰值的9.4K降至9.1K，有公司甚至全员降薪30%。
Data shows nearly 25% of workers want to change jobs after the 2022 Spring Festival, with most expecting 20%-30% salary increases. Meanwhile, average salaries for cross-border e-commerce operations dropped from 9.4K peak in 2021 to 9.1K, with some companies cutting all salaries by 30%.
三大招聘建议 | Three recruitment suggestions
- 做好"最后一公里"工作：发offer后加强沟通，提高入职率 | "Last mile" work: Strengthen communication after sending offers to improve onboarding rates
- 建立内推奖励机制：提高招聘精准度和员工留存率 | Employee referral rewards: Improve recruitment accuracy and retention
- 利用高管社交圈：老板亲自参与招聘吸引行业精英 | Leverage executive networks: CEOs participating in recruitment to attract top talent
行业展望 | Industry outlook
跨境电商行业快速发展与巨大人才缺口的矛盾日益突出。企业需要对外提升引才力度，对内完善培养机制，才能打破当前困境。
The contradiction between the rapid development of cross-border e-commerce and the huge talent gap is becoming increasingly prominent. Companies need to enhance external recruitment efforts and improve internal training mechanisms to break the current deadlock.
