跨境电商零售选品终极指南：如何进行专业价格调查
跨境电商零售选品终极指南：如何进行专业价格调查
The Ultimate Guide to Cross-border E-commerce Product Selection: How to Conduct Professional Price Research
无论是从事何种生意，首先要明确的是做什么。做跨境电商零售也是如此。今天我们就来谈谈选品的问题。
No matter what business you're in, the first thing to clarify is what to sell. The same applies to cross-border e-commerce retail. Today we'll discuss product selection.
首先，我认为选择做什么产品，关键在于兴趣所在。因为无论做什么，开始容易，坚持难；开头简单，深入难。一旦遇到困难，能支撑你坚持下去的往往不是勇气、知识或压力，而是兴趣。
First and foremost, I believe the key to product selection lies in your interests. Because no matter what you do, starting is easy but persistence is hard; beginning is simple but going deep is difficult. When facing challenges, what keeps you going is often not courage, knowledge or pressure, but genuine interest.
价格调查的8个专业步骤
8 Professional Steps for Price Research
第一步：打开具有代表性的平台，如 eBay、速卖通。进入你候选产品所在的类目（注意是类目，而不是关键词），去掉前 3 页中价格最低的 5 个和最高的 5 个，计算所有包邮产品的平均价格和最高价、最低价。
Step 1: Open representative platforms like eBay and AliExpress. Navigate to your product category (note: category, not keyword), remove the 5 lowest and 5 highest priced items from the first 3 pages, then calculate the average, highest and lowest prices of all free shipping products.
第二步：仔细查看前 3 页中正在打折且包邮的产品原价，并将这些原价记录下来，计算平均价格和最高价、最低价。
Step 2: Carefully examine the original prices of discounted products with free shipping on the first 3 pages, record these original prices, and calculate their average, highest and lowest values.
注意：如果你的产品无法包邮，那么就计算所有不包邮产品的平均价格和范围，方法相同。
Note: If your product can't offer free shipping, calculate the average price and range for all non-free shipping products using the same method.
第三步：了解你产品的单件体积和重量，务必精确到克或 10 克。因为跨境物流费用较高！
Step 3: Determine your product's single-unit volume and weight, being precise to the gram or 10 grams. Cross-border shipping costs are significant!
第四步：确定包装方式，是使用纸盒、纸箱、飞机盒还是专用发泡袋，需要根据产品特点来决定。
Step 4: Decide on packaging - whether to use cartons, boxes, mailer boxes or specialized bubble bags - based on product characteristics.
利润计算与决策
Profit Calculation and Decision Making
第七步：用第一步和第二步了解到的市场平均包邮价减去你希望包邮的运输方式价格，得到产品的 FOB 价格。
Step 7: Subtract your desired free shipping method cost from the market average free shipping price obtained in Steps 1-2 to get the FOB price.
第八步：将这个 FOB 价格乘以一个大概汇率（建议为 6），再与你能拿到的货品价格进行比较，得出毛利润。
Step 8: Multiply this FOB price by an approximate exchange rate (recommended 6), then compare with your procurement cost to calculate gross profit.
在当前市场情况下，一般有 30%或每件 20 元人民币以上的利润就可以做了，当然利润越高越好。
In current market conditions, generally 30% or ¥20+ profit per item is workable, though higher is always better.
专业建议
Professional Advice
个人不建议看淘宝，因为淘宝活动多，卖家情况复杂，价格失真，而且假货多。1688 上受阿里管控严格，假货和仿货情况好很多，价格透明且波动不大，基本是一分钱一分货。
I don't recommend checking Taobao due to frequent promotions, complex seller situations, price distortions and counterfeit issues. 1688 has stricter Alibaba oversight with fewer fakes, more transparent and stable pricing - you get what you pay for.
经过以上几步，相信你已经对该产品的价格有了非常专业的了解，不会再被平台上那些看不懂的价格所迷惑。
After these steps, you'll have professional-level understanding of product pricing and won't be confused by platform price variations.
