国际海运首选：绿森工业品如何通过MRO跨境供应链平台助力中国工业品出海

国际海运首选：绿森工业品如何通过MRO跨境供应链平台助力中国工业品出海

Top International Shipping Choice: How Lvsen Industrial Products Empowers Chinese Industrial Goods Going Global Through MRO Cross-Border Supply Chain Platform

中国制造业出海新机遇 | New Opportunities for Chinese Manufacturing Going Global

近年来，得益于我国产品研发和生产制造能力的提高，以及完备的供应链体系，海外市场对中国制造的认可度和接受度持续提升。在国内市场进入稳步增长期的情况下，出海成为我国制造业企业谋求新增长的有力途径。

In recent years, thanks to the improvement of China's product R&D and manufacturing capabilities, as well as a complete supply chain system, overseas markets have increasingly recognized and accepted Chinese-made products. With the domestic market entering a period of steady growth, going global has become a powerful way for Chinese manufacturing companies to seek new growth.

工业品出口的亮眼数据 | Impressive Data on Industrial Goods Exports

海关总署数据显示，2022年，我国货物贸易出口额为23.97万亿元，同比增长10.5%。而这其中，工业品出口额占比最高，仅机电产品出口额就达13.7万亿元，同比增长3.6%。

Customs data shows that in 2022, China's goods trade exports reached 23.97 trillion yuan, a year-on-year increase of 10.5%. Among them, industrial goods accounted for the highest proportion, with mechanical and electrical products alone reaching 13.7 trillion yuan in exports, up 3.6% year-on-year.

绿森工业品的创新模式 | Lvsen Industrial Products' Innovative Model

绿森工业品科技（南京）有限公司选择在既有工业品研发设计业务的基础上，开拓新的业务，构建MRO跨境供应链平台。和国内现有的跨境B2B平台不同，绿森工业品选择以集成供应商的身份，为"一带一路"沿线、俄语系和拉美等海外的发展中国家工业企业，提供集工业品研发设计、跨境一站式采购和技术、工程服务为一体的综合解决方案。

Lvsen Industrial Products Technology (Nanjing) Co., Ltd. has chosen to build an MRO cross-border supply chain platform based on its existing industrial product R&D and design business. Different from existing domestic cross-border B2B platforms, Lvsen Industrial Products acts as an integrated supplier, providing comprehensive solutions including industrial product R&D and design, cross-border one-stop procurement, and technical and engineering services to industrial enterprises in developing countries along the "Belt and Road", Russian-speaking regions, and Latin America.

数字化转型升级 | Digital Transformation and Upgrade

过去两年里，绿森工业品完成了对原有业务流程的线上化。获客方式上，公司从最初的以线下参加展会、拜访客户为主，以谷歌SEO推广为辅的方式，转变为了以社交媒体平台等私域营销为主，线下推广为辅的方式。

Over the past two years, Lvsen Industrial Products has completed the digitalization of its original business processes. In terms of customer acquisition, the company has shifted from primarily offline methods such as attending exhibitions and visiting customers, supplemented by Google SEO promotion, to a model dominated by private domain marketing on social media platforms, with offline promotion as a supplement.

产品与服务矩阵 | Product and Service Matrix

当前平台上的SKU约为1万5千个，自研产品和标品占比分别达10%、30%。2022年，公司正式推出了SaaS平台，支持供应商订单管理，并面向客户提供询单、支付、报价查询、物流、支付和售后服务等功能。

The platform currently has about 15,000 SKUs, with self-developed products and standard products accounting for 10% and 30% respectively. In 2022, the company officially launched a SaaS platform that supports supplier order management and provides customers with functions such as inquiry, payment, quotation inquiry, logistics, payment and after-sales service.

未来发展规划 | Future Development Plans

绿森工业品将在扩充石化、冶金、钢铁等领域专业技术团队的基础上，逐步引入AI技术。目前，公司已在营销端接入基于大模型的智能客服技术。

Lvsen Industrial Products will gradually introduce AI technology on the basis of expanding professional technical teams in petrochemicals, metallurgy, steel and other fields. Currently, the company has integrated intelligent customer service technology based on large models at the marketing end.

核心团队优势 | Core Team Advantages

公司联合创始人兼CTO李佳林，毕业于武汉大学计算机专业，曾就职于欢聚时代等大型互联网科技公司，主导直播、电商平台设计工作，有丰富的技术架构和运营管理经验。

Li Jialin, co-founder and CTO of the company, graduated from Wuhan University with a degree in computer science. He has worked for large Internet technology companies such as Joyy Inc., leading the design of live broadcast and e-commerce platforms, and has rich experience in technical architecture and operation management.