防灾厕所热销日亚：中国卖家如何抓住应急用品出口商机
2024年伊始，日本石川县能登半岛突发7.6级地震，引发5米高海啸，"便携式厕所"迅速成为日本电商平台最热搜索关键词之一。
According to CCTV Finance report on January 18, since the strong earthquake, sales of disaster prevention products in Japan have surged dramatically, with portable toilet sales increasing by 6 times compared to the same period in 2023.
数据显示，日亚"DIY、工具、花园"类目BSR榜首正是一款便携式厕所用凝固剂，该产品30天销量突破5000+，商品父体近30天总销量达1.5万+。
Data shows that the best seller in Amazon Japan's "DIY, Tools, Garden" category is a portable toilet coagulant, with 30-day sales exceeding 5,000+ and parent product total sales reaching 15,000+ in recent 30 days.
中国卖家的机会：
1. 便携式储能电源需求激增
2. 全套防灾厕所解决方案（含凝固剂、专用袋、如厕披风）
3. 配套防灾用品（储水容器、手电筒等）
Opportunities for Chinese sellers:
1. Surging demand for portable power stations
2. Complete disaster toilet solutions (including coagulants, special bags, toilet cloaks)
3. Supporting disaster prevention products (water containers, flashlights, etc.)
东京某线下防灾用品专卖店店长表示，震后整体销售额达同期5倍，部分商品甚至出现脱销情况。这为中国外贸企业提供了绝佳的跨境电商机遇。
A Tokyo disaster prevention store manager stated that post-earthquake sales reached 5 times the usual level, with some products even selling out. This presents an excellent cross-border e-commerce opportunity for Chinese export enterprises.
