跨境电商无货源模式首选：谷歌再营销展示广告投放全指南
跨境电商卖家经常面临一个关键问题：如何在控制广告成本的同时获得最佳转化效果？ 谷歌再营销展示广告正是解决这一难题的完美方案。
Cross-border e-commerce sellers often face a critical question: how to achieve the best conversion results while controlling ad costs? Google remarketing display ads provide the perfect solution to this challenge.
6步完成谷歌再营销广告设置 | 6 Steps to Set Up Google Remarketing Ads
第一步：注册谷歌Adwords账户并开通广告功能
Step 1: Register a Google AdWords account and enable advertising features
第二步：注册谷歌Analytics，谷歌Adwords和谷歌Analytics关联
Step 2: Register Google Analytics and link it with Google AdWords
第三步：谷歌Analytics左下角设置>媒体资源管理库>数据收集功能打开>跟踪代码复制到独立站后台
Step 3: In Google Analytics bottom-left Settings > Property > Data Collection > Enable and copy tracking code to your website backend
第四步：谷歌Analytics左下角设置>媒体资源管理库>受众群体定义中新建受众群体
Step 4: In Google Analytics Settings > Property > Audience Definitions > Create new audience
第五步：Google Adwords新建谷歌展示广告系列>受众选择第四步设置的再营销受众，按要求制作图片广告素材，上传图片，发布广告
Step 5: In Google AdWords create new Display Campaign > Select remarketing audience from Step 4 > Create ad creatives > Upload images > Launch ads
第六步：等待谷歌分析收集满一百个访客数据广告自动上线投放
Step 6: Wait until Google Analytics collects data from 100+ visitors, then ads will automatically start running
为什么选择谷歌再营销广告？ | Why Choose Google Remarketing Ads?
对于采用无货源模式的跨境电商卖家来说，谷歌再营销广告具有以下核心优势：
For cross-border e-commerce sellers using the dropshipping model, Google remarketing ads offer these key advantages:
- 超高性价比：相比传统竞价广告，再营销广告CPC成本降低30-50%
High cost-effectiveness: 30-50% lower CPC compared to traditional bidding ads - 精准定位：只针对已访问过您网站的高意向用户展示广告
Precise targeting: Only show ads to high-intent users who have visited your website - 转化率高：平均转化率比普通展示广告高出3-5倍
Higher conversion: 3-5x higher conversion rate than regular display ads
专业提示： 建议同时设置30天、60天和90天三个不同周期的再营销受众群体，针对不同阶段的用户采取差异化的营销策略。
Pro Tip: We recommend setting up three remarketing audiences with 30-day, 60-day and 90-day cycles to implement differentiated marketing strategies for users at different stages.
