美国卫生纸抢购潮：危机风向标背后的社会心理学
央视最新报道显示，美国供应链持续紧张，港口货物积压数月未解，导致全美消费品价格不断攀升。在此背景下，美国民众再次掀起卫生纸抢购热潮...
According to the latest CCTV report, the U.S. supply chain remains strained, with goods backlogged at ports for months, driving up consumer prices nationwide. Against this backdrop, Americans have once again started panic-buying toilet paper...
1. 美国人的"卫生纸情结"
1. Americans' "Toilet Paper Complex"
对美国民众而言，卫生纸似乎已成为"安全感"的代名词。数据显示，美国人均卫生纸消耗量居世界首位，年消耗量占全球总量的20%。
For Americans, toilet paper seems to have become synonymous with "sense of security". Data shows that the U.S. has the highest per capita toilet paper consumption in the world, accounting for 20% of global annual consumption.
2. 卫生纸的政治经济学
2. The Political Economy of Toilet Paper
2016年美国总统大选期间，印有候选人头像的卫生纸销量成为另类民意调查。特朗普卫生纸订单量是希拉里的6倍多，最终选举结果也印证了这一"卫生纸预测"。
During the 2016 U.S. presidential election, sales of toilet paper printed with candidates' faces became an alternative poll. Trump toilet paper orders were more than 6 times that of Hillary's, ultimately confirming this "toilet paper prediction".
3. 抢购背后的社会心理学
3. The Social Psychology Behind Panic Buying
根据美国心理学家提出的"自我决定论"，抢购行为满足了人类三大基本心理需求：自主掌控感、胜任成就感和群体归属感。卫生纸因其体积大、价格低、易储存的特性，成为危机时期的首选囤积品。
According to the "Self-Determination Theory" proposed by American psychologists, panic buying satisfies three basic psychological needs: sense of autonomy, competence, and relatedness. Toilet paper, with its large size, low price and easy storage, becomes the preferred hoarding item during crises.
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(Some images are from the internet, contact for removal if infringing)
