新手如何在义乌安全拿货？TikTok跨境电商成为下一个风口
作者：蒋老师 | 前字节跳动员工 | 新创业者
近年来，跨境电商行业蓬勃发展，早期入局者已收获颇丰。传统平台如亚马逊和速卖通仍是主流选择。亚马逊卖家可分为大、中、小三类：
The cross-border e-commerce industry has flourished in recent years, with early entrants reaping substantial rewards. Traditional platforms like Amazon and AliExpress remain popular choices. Amazon sellers can be categorized into large, medium, and small:
大卖家通常拥有自有工厂，掌控从设计到销售的全链条，因此利润最高。
Large sellers often own their factories, controlling the entire process from design to sales, thus enjoying the highest profit margins.
中小卖家则依赖供应链采购，通过精准选品在亚马逊FBA仓库备货。但需注意：
- 需自行承担库存成本
- 回款周期长达3个月
Small and medium sellers rely on supply chain sourcing, stocking products in Amazon FBA warehouses through careful selection. Key considerations:
- Must bear inventory costs
- Payment cycle up to 3 months
为什么TikTok成为新风口？
Why TikTok is the New Opportunity?
随着亚马逊竞争加剧，越来越多卖家将目光转向TikTok电商：
With increasing competition on Amazon, more sellers are turning to TikTok Shop:
核心优势：
- 全球日活用户10亿（抖音6亿）
- 注册用户约30亿
- 商业化刚起步，蓝海机会
Key Advantages:
- 1 billion daily active users globally (Douyin: 600 million)
- Approximately 3 billion registered users
- Commercialization just beginning, blue ocean opportunity
如何布局TikTok跨境电商？
How to Enter TikTok Cross-Border E-commerce?
必备条件：
- 电商经验（国内或跨境）
- 稳定供应链（或1688采购）
- 2-3人核心团队
Requirements:
- E-commerce experience (domestic or cross-border)
- Stable supply chain (or sourcing from 1688)
- Core team of 2-3 people
义乌拿货建议：
- 新手可选择代发货模式降低风险
- 优先选择有跨境电商经验的供应商
- 小额试单检验供应商可靠性
Yiwu Sourcing Tips:
- Beginners can choose dropshipping to reduce risk
- Prioritize suppliers with cross-border experience
- Test orders to verify supplier reliability
谷歌推广价值：虽然TikTok流量巨大，但谷歌SEO和广告仍是获取精准客户的重要渠道，两者可形成互补。
Google Promotion Value: While TikTok has massive traffic, Google SEO and ads remain crucial for acquiring targeted customers, forming a complementary strategy.
作为TikTok服务商，我们提供直播运营、广告投放和账号管理等服务，欢迎交流合作！
As a TikTok service provider, we offer live streaming operations, advertising, and account management services. Welcome to connect!