Zesty Paws快乐一爪进军中国跨境电商 引领高端宠物营养新趋势
全球宠物营养领导者开拓中国市场 | Global Pet Nutrition Leader Expands into Chinese Market
作为亚马逊销量第一的高端宠物营养品牌，Zesty Paws快乐一爪正式通过跨境电商渠道进入中国市场。该品牌隶属于全球营养健康产业领导者健合集团，将为中国宠物主带来科学养宠新理念。
As the No.1 premium pet nutrition brand on Amazon, Zesty Paws has officially entered the Chinese market through cross-border e-commerce channels. Owned by global nutrition leader Health and Happiness Group, the brand will introduce new scientific pet care concepts to Chinese pet owners.
电商渠道优势显著 | E-commerce Channel Advantages
Zesty Paws快乐一爪在美国电商平台表现卓越，长期占据亚马逊宠物营养品销量冠军位置。品牌现已入驻京东国际、天猫国际、抖音商城等中国主流跨境电商平台。
Zesty Paws has outstanding performance on US e-commerce platforms, consistently ranking as Amazon's top-selling pet nutrition product. The brand has now entered major Chinese cross-border e-commerce platforms including JD Worldwide, Tmall Global, and Douyin Mall.
产品创新满足细分需求 | Innovative Products Meet Niche Needs
品牌拥有100多款产品，覆盖症状缓解、疾病预防和日常补充三大系列。明星产品包括采用北美人用级别OptiMSM®的大橙罐维骨力，能有效改善宠物关节健康。
The brand offers over 100 products across three major series: symptom relief, disease prevention, and daily supplements. Star products include the Big Orange Bottle Mobility Bites featuring human-grade OptiMSM® that effectively improves pet joint health.
科研合作提升品牌专业度 | Research Partnerships Enhance Brand Expertise
Zesty Paws快乐一爪与浙江大学动物医学中心建立合作，共同开展宠物营养科研项目。同时联合H&H SAC专家团队，打造专业科学的内容营销。
Zesty Paws has established cooperation with Zhejiang University's Veterinary Medical Center for pet nutrition research. It also collaborates with H&H SAC expert team to create professional scientific content marketing.
市场前景广阔 | Promising Market Prospects
中国宠物市场规模已达2000亿元，年增长率约20%。Zesty Paws快乐一爪的进入将填补国内高端宠物营养品市场空白，推动行业升级发展。
China's pet market has reached 200 billion yuan with an annual growth rate of about 20%. The entry of Zesty Paws will fill the gap in China's premium pet nutrition market and promote industry upgrading.
全家庭健康战略布局 | Whole Family Health Strategy
健合集团通过Zesty Paws快乐一爪完善其"全家庭营养健康"战略布局，覆盖成人、婴幼儿及宠物营养领域，构建完整的健康生态系统。
Health and Happiness Group completes its "Whole Family Health" strategic layout through Zesty Paws, covering adult, infant and pet nutrition fields to build a complete health ecosystem.
