SEO新手入门推广指南：谷歌竞价推广解析与国货出海战略
SEO新手入门推广指南：谷歌竞价推广解析与国货出海战略
SEO Beginner's Guide to Promotion: Understanding Google Ads and Chinese Brands' Overseas Expansion Strategies
SEO新手入门推广是数字营销领域的基础知识，对于想要进入这个行业的新人来说至关重要。而谷歌竞价推广(Google Ads)作为全球最大的付费广告平台，是许多企业获取流量的重要渠道。
For SEO beginners, understanding the fundamentals of digital marketing is crucial. Google Ads, as the world's largest paid advertising platform, serves as an important channel for many businesses to acquire traffic.
在5月23日举办的"Link the World·2024品牌全球化营销增长峰会"上，小乔科技&映趣科技创始人兼CEO潘忠剑分享了国货出海的成功经验，提出了"极致供应链+新流量洼地"的双轮驱动战略。
At the "Link the World·2024 Global Brand Marketing Growth Summit" held on May 23rd, Pan Zhongjian, founder and CEO of Xiaogiao Technology & Yingqu Technology, shared successful experiences of Chinese brands going global, proposing a dual-drive strategy of "ultimate supply chain + new traffic opportunities".
极致供应链：国货出海的核心竞争力
Ultimate Supply Chain: Core Competitiveness for Chinese Brands Going Global
潘忠剑认为，"没有工厂的品牌是纸老虎"，但同时也强调拥有工厂并不等同于拥有好品牌。关键在于对供应链的深度把控能力。
Pan Zhongjian believes that "brands without factories are paper tigers", but also emphasizes that owning factories doesn't necessarily mean having good brands. The key lies in the deep control capability of the supply chain.
映趣科技在浙江衢州建立了占地200多亩的工厂，从原材料、产品设计到制造生产实现全链条把控。这种M2C(Manufacturer to Consumer)模式让他们在剃须刀品类取得了显著优势。
Yingqu Technology has established a factory covering more than 200 acres in Quzhou, Zhejiang, achieving full-chain control from raw materials, product design to manufacturing. This M2C (Manufacturer to Consumer) model has given them significant advantages in the shaver category.
新流量洼地：TikTok引领的全球化营销
New Traffic Opportunities: TikTok-led Global Marketing
潘忠剑提出了"海陆空"营销打法：
1. 空军：通过TikTok、YouTube等内容平台进行高势能宣发
2. 陆军：通过亚马逊等电商平台实现销售落地
3. 海军：最终进入线下渠道，完成全渠道布局
Pan Zhongjian proposed a "land, sea and air" marketing strategy:
1. Air Force: High-potential promotion through content platforms like TikTok and YouTube
2. Land Force: Sales realization through e-commerce platforms like Amazon
3. Navy: Finally entering offline channels to complete omni-channel layout
通过这一策略，映趣科技在俄罗斯线上剃须刀市场占据了46.8%的份额，在东南亚多个国家成为TikTok平台类目第一。
Through this strategy, Yingqu Technology has captured 46.8% of the online shaver market in Russia and become the category leader on TikTok platforms in multiple Southeast Asian countries.
定价策略：品牌定位的关键因素
Pricing Strategy: Key Factor in Brand Positioning
潘忠剑分享了一个重要心得："一把剃须刀的定价应该相当于当地消费者一天的工资"。这种本地化的定价策略帮助他们在新兴市场取得成功。
Pan Zhongjian shared an important insight: "The price of a shaver should be equivalent to a local consumer's one-day wage". This localized pricing strategy helped them succeed in emerging markets.
对于SEO新手和想要开展谷歌竞价推广的企业，可以从映趣科技的成功经验中学习：
1. 深入理解产品和供应链
2. 抓住新兴流量平台机会
3. 制定符合当地市场的策略
4. 建立全渠道营销体系
For SEO beginners and businesses wanting to launch Google Ads campaigns, they can learn from Yingqu Technology's success:
1. Deep understanding of products and supply chain
2. Seizing opportunities on emerging traffic platforms
3. Developing strategies suitable for local markets
4. Building omni-channel marketing systems
无论是SEO自然流量获取还是谷歌竞价推广，都需要建立在扎实的产品基础和清晰的营销策略之上。国货出海的案例告诉我们，极致的产品力+精准的流量获取才是长期成功的保障。
Whether it's SEO organic traffic acquisition or Google Ads promotion, both need to be built on solid product foundations and clear marketing strategies. The case of Chinese brands going global tells us that ultimate product power + precise traffic acquisition are the guarantees for long-term success.
