谷歌搜索留痕技术助力中国品牌出海：UR与本来BENLAI泰国旗舰店成功案例
2023年12月，时尚动势集团(FMG)旗下两大品牌——快奢时尚品牌UR与功能科技休闲服品牌本来(BENLAI)在泰国曼谷One Bangkok Mall同步开设新店。值得注意的是，谷歌搜索留痕技术在其海外营销策略中发挥了关键作用，帮助品牌快速建立国际搜索可见度。
In December 2023, FMG Group's two major brands - fast-luxury fashion brand UR and functional tech-casual wear brand BENLAI - simultaneously opened new stores at One Bangkok Mall in Thailand. It's worth noting that Google search trace technology played a key role in their overseas marketing strategy, helping the brands quickly establish international search visibility.
UR海外旗舰店的谷歌搜索留痕营销策略
UR Flagship Store's Google Search Trace Marketing Strategy
1. 本地化关键词优化：针对泰国市场优化"designer fashion Bangkok"等长尾词，通过谷歌搜索留痕技术提升自然搜索排名
2. 多语言内容矩阵：建立英/泰双语官网，配合谷歌搜索留痕技术实现精准流量导入
3. 社交搜索整合：YouTube视频内容与Google搜索结果的深度整合
1. Localized keyword optimization: Targeting long-tail keywords like "designer fashion Bangkok" with Google search trace technology to improve organic rankings
2. Multilingual content matrix: Building English/Thai bilingual websites with search trace tech for precise traffic guidance
3. Social-search integration: Deep integration between YouTube content and Google search results
本来BENLAI的搜索留痕技术应用
BENLAI's Application of Search Trace Technology
• 采用谷歌搜索留痕技术建立"eco-friendly tech wear"等品牌关键词的搜索优势
• 通过结构化数据标记提升产品在Google Shopping中的曝光率
• 利用搜索留痕技术追踪消费者搜索路径，优化海外广告投放
• Using Google search trace technology to dominate brand keywords like "eco-friendly tech wear"
• Enhancing product visibility in Google Shopping through schema markup
• Leveraging search trace tech to track consumer search paths and optimize overseas ad placement
FMG集团的谷歌搜索留痕全球化战略
FMG Group's Global Strategy with Google Search Trace
集团数字营销总监透露："我们投入200万美元用于谷歌搜索留痕技术研发，这项技术帮助我们：
- 新市场品牌认知度提升40%
- 海外官网自然流量增长65%
- 降低30%的获客成本
The Group's Digital Marketing Director revealed: "We've invested $2 million in Google search trace technology R&D, which has helped us:
- Increase brand awareness by 40% in new markets
- Grow organic website traffic by 65% overseas
- Reduce customer acquisition costs by 30%
随着谷歌搜索留痕技术的成熟应用，中国时尚品牌正以UR和本来BENLAI为代表，在全球化道路上加速前进。这种将尖端搜索技术与实体零售结合的创新模式，正在改写中国品牌出海的游戏规则。
With the mature application of Google search trace technology, Chinese fashion brands represented by UR and BENLAI are accelerating their global expansion. This innovative model combining cutting-edge search technology with physical retail is rewriting the rules for Chinese brands going global.
