亚马逊Listing优化终极指南：新手卖家必看
为什么Listing如此重要？ | Why Listing Matters?
亚马逊是一个以用户体验为中心的平台，其A9算法的核心任务是实现用户购买最大化。在亚马逊上，Listing就是卖家展示产品买家了解产品的唯一途径。
Amazon is a customer-centric platform where the A9 algorithm's core function is to maximize purchases. On Amazon, your Listing is the only way to showcase your product to potential buyers.
类目节点选择 | Category Selection
选择准确的类目节点是上传Listing的第一步。如果错放类目节点，不仅错失了类目路径搜索这个流量入口，同时亚马逊也会在广告展示和自然排名上抑制你的Listing。
Selecting the correct category is the first step in listing creation. Wrong categorization not only misses a key traffic source but also leads to suppression in both ad display and organic rankings by Amazon.
图片优化技巧 | Image Optimization Tips
亚马逊允许1张主图8张副图。主图必须采用纯白色背景(RGB:255,255,255)，商品必须占据至少85%的图片区域，且高度或宽度应至少为1000像素。
Amazon allows 1 main image and 8 secondary images. The main image must have pure white background (RGB:255,255,255), with the product occupying at least 85% of the image area and dimensions of at least 1000 pixels.
标题撰写策略 | Title Writing Strategy
200字符以内，使用词组+短语，连贯易读。建议结构：品牌+产品类型(2-3个核心关键词)+特性卖点+系列型号+属性(尺寸/容量/颜色等)+配件+使用范围。
Keep under 200 characters using phrases. Recommended structure: Brand + Product Type (2-3 core keywords) + Features + Model + Attributes (size/capacity/color) + Accessories + Usage.
五行描述要点 | Bullet Points Essentials
每行500字符，提炼产品核心卖点，按重要程度排序。建议格式：总结性词组(卖点)+具体描述(适当使用长尾关键词)。
500 characters per line highlighting key selling points in order of importance. Suggested format: Summary phrase + Detailed description (include long-tail keywords).
搜索关键词优化 | Search Terms Optimization
Search Terms是前台看不到的，不要重复关键词，不能出现竞争对手的品牌和ASIN。关键词位置越靠前，搜索权重越高。
Search Terms are invisible to customers. Avoid repetition and competitor brands/ASINs. Keywords placed earlier carry more weight in search rankings.
产品描述重要性 | Product Description Importance
2000字符以内，移动端买家最先看到产品描述。建议重复核心卖点，添加核心参数和服务信息，并针对买家痛点进行优化。
Under 2000 characters, product description appears first on mobile. Repeat key selling points, include specifications and address customer pain points.
专业建议 | Pro Tips
不要忽视Listing的初期编辑，参考Best seller的Listing写法但切忌全盘照抄。优秀的Listing能帮助产品快速出单，获得更多流量。
Never neglect initial listing creation. Reference top sellers but avoid copying. Well-optimized listings can drive quick sales and more traffic.
