成都跨境电商爆发式增长：多渠道SEM海外推广费用优化，关键词挖掘增长302%
成都——这座以火锅、熊猫和美女闻名的城市，如今正在跨境电商领域创造着令人瞩目的成就。作为"中国女鞋之都"，成都的跨境电商发展正助力当地产业从产品出海迈向品牌出海。
Chengdu - this city famous for hot pot, pandas and beautiful women is now creating remarkable achievements in the cross-border e-commerce field. As the "Capital of Chinese Women's Shoes", Chengdu's cross-border e-commerce development is helping local industries transition from product export to brand globalization.
数据显示，去年成都公共服务平台的进出口申报量超过6100万单，同比增长276%。这一惊人增长背后，是多渠道SEM海外推广策略的成功实施和关键词挖掘技术的突破性进展。
Data shows that last year, Chengdu's public service platform handled over 61 million import and export declarations, a year-on-year increase of 276%. Behind this astonishing growth is the successful implementation of multi-channel SEM overseas promotion strategies and breakthrough progress in keyword mining technology.
产业升级：从代工到品牌出海
Industrial Upgrade: From OEM to Brand Globalization
成都企业正积极转型，不再满足于简单的代工生产。以成都卡美多鞋业为例，今年初开始尝试跨境电商平台销售，不到半年就将20万双鞋销往北美、欧洲的10多个国家，拉动企业产值增长超过20%。
Chengdu enterprises are actively transforming, no longer satisfied with simple OEM production. Taking Chengdu Cameido Footwear as an example, since beginning cross-border e-commerce platform sales early this year, they have sold 200,000 pairs of shoes to more than 10 countries in North America and Europe in less than half a year, driving enterprise output value growth of over 20%.
政策支持与基础设施建设
Policy Support and Infrastructure Construction
成都获得了"先查验后装运"监管模式和跨境电商零售出口跨关区退货监管模式两项全国试点。同时，依托"双国际机场+国际铁路港"的出海通道优势，显著提升了企业跨境电商出口竞争力。
Chengdu has obtained two national pilot programs: the "inspect before loading" supervision model and the cross-border e-commerce retail export cross-customs return supervision model. Meanwhile, relying on the advantages of the "dual international airports + international railway port" export channel, it has significantly improved the competitiveness of enterprises in cross-border e-commerce exports.
未来展望
Future Prospects
随着《推动跨境电商高质量发展助力外贸稳规模优结构行动方案(2024-2027年)》的实施，成都正加速打造跨境电商产业"N园+N带"布局，培育本土出海品牌。可以预见，成都将成为西部跨境电商的"第一城"。
With the implementation of the "Action Plan for Promoting High-quality Development of Cross-border E-commerce to Help Stabilize the Scale and Optimize the Structure of Foreign Trade (2024-2027)", Chengdu is accelerating the creation of an "N parks + N belts" layout for the cross-border e-commerce industry and cultivating local global brands. It is foreseeable that Chengdu will become the "first city" of cross-border e-commerce in western China.