独立站推广首选：谷歌搜索广告类型全解析
作为独立站推广的首选渠道，谷歌广告提供了多种广告类型选择。本文将详细介绍各种广告类型及其效果，帮助您制定更有效的推广策略。
谷歌广告基础篇1：广告类型介绍
Google Ads offers multiple ad types, including search ads, display ads, video ads, shopping ads, and app ads. When creating a new campaign, the system will prompt you to select campaign objectives and types.
根据不同的推广目的，您可以选择相应的广告系列目标：
Based on different promotion purposes, you can choose corresponding campaign objectives:
- 销售/潜在客户 (Sales/Leads)
- 网站流量 (Website Traffic)
- 产品和品牌喜好度 (Product and Brand Consideration)
- 品牌认知度和覆盖面 (Brand Awareness and Reach)
- 应用推广 (App Promotion)
谷歌广告系列类型详解
Detailed Explanation of Google Campaign Types
谷歌广告系列类型决定了客户将在哪里看到您的广告：
Google campaign types determine where customers will see your ads:
- 搜索网络广告系列 (Search Network Campaigns)
- 展示广告网络系列 (Display Network Campaigns)
- 购物广告系列 (Shopping Campaigns)
- 视频广告系列 (Video Campaigns)
- 应用广告系列 (App Campaigns)
- 发现广告系列 (Discovery Campaigns)
- 智能广告系列 (Smart Campaigns)
哪种广告类型最有效？
Which Ad Type is Most Effective?
对于独立站推广而言，搜索广告通常是效果最好的选择，因为它能精准定位正在搜索相关产品或服务的用户。
For independent site promotion, search ads are usually the most effective choice as they can precisely target users searching for related products or services.
新版谷歌广告中，您可以选择"搜索网络"作为广告系列类型，然后在投放网络设置中选择启用展示广告网络，实现更全面的覆盖。
In the new version of Google Ads, you can choose "Search Network" as the campaign type, then enable the Display Network in the placement settings for more comprehensive coverage.
谷歌广告网络包括：
Google ad networks include:
- Google搜索网络 (Google Search Network)
- 搜索网络合作伙伴 (Search Network Partners)
- Google展示广告网络 (Google Display Network)
- YouTube网络 (YouTube Network)
