外贸客户开发首选：谷歌竞价推广全攻略 | 邮储银行助力吴川鞋业出海
如何通过谷歌竞价高效开发外贸客户？
Google Ads作为全球最大的数字营销平台，是外贸企业获取海外客户的黄金渠道。通过精准的关键词定位、优质的广告创意和科学的投放策略，企业可以快速触达目标客户群体。
邮储银行广东省分行的金融赋能
邮储银行广东省分行近年来持续强化科技金融和普惠金融服务，为外贸企业提供全方位支持：
- 组建专业科创金融服务团队
- 推出"科创贷""小微易贷"等特色产品
- 提供"一户一策"定制化服务
- 创新知识产权质押贷款模式
吴川鞋业的成功出海案例
在邮储银行730亿元制造业贷款的支持下，吴川塑料鞋业实现了从地方特色产业到全球市场的转型升级。截至2024年8月，邮储银行广东省分行制造业贷款年净增超135亿元，增幅达22%。
外贸企业出海建议：
- 善用谷歌广告等数字营销工具开拓市场
- 选择合适的金融产品解决资金需求
- 关注"专精特新"等政策支持方向
- 建立全链条的跨境服务体系
How to Efficiently Develop Foreign Trade Customers Through Google Ads?
As the world's largest digital marketing platform, Google Ads is the golden channel for foreign trade enterprises to acquire overseas customers. Through precise keyword targeting, high-quality ad creatives and scientific delivery strategies, companies can quickly reach their target customer groups.
Financial Empowerment from Postal Savings Bank Guangdong Branch
In recent years, Postal Savings Bank Guangdong Branch has continuously strengthened technology finance and inclusive finance services to provide comprehensive support for foreign trade enterprises:
- Established professional technology finance service teams
- Launched special products like "Technology Innovation Loan" and "Small Micro Easy Loan"
- Provided customized "one enterprise, one policy" services
- Innovated intellectual property pledge loan models
Success Story: Wuchuan Footwear Going Global
With the support of Postal Savings Bank's 73 billion yuan manufacturing loans, Wuchuan plastic footwear industry has achieved transformation from a local specialty to global market. As of August 2024, the bank's manufacturing loans in Guangdong increased by over 13.5 billion yuan annually, with a growth rate of 22%.
Suggestions for Foreign Trade Enterprises:
- Utilize digital marketing tools like Google Ads to expand markets
- Select appropriate financial products to meet capital needs
- Pay attention to policy support directions like "Specialized and Sophisticated" enterprises
- Establish a complete cross-border service system
