如何通过亚马逊和谷歌推广提升跨境电商回头客？外贸服装解析
跨境电商店铺如何提升回头客率？
How to Increase Repeat Customer Rate for Cross-border E-commerce Stores?
对于个人经营的跨境电商店铺来说，亚马逊平台运营和谷歌官网推广是两大关键渠道：
For individually operated cross-border e-commerce stores, Amazon platform operation and Google official website promotion are two key channels:
亚马逊推广策略：
Amazon Promotion Strategies:
- 优化产品Listing（标题、关键词、图片、描述）
- Optimize product listings (titles, keywords, images, descriptions)
- 合理使用PPC广告（自动和手动广告结合）
- Proper use of PPC ads (combination of automatic and manual ads)
- 参与亚马逊促销活动（Lightning Deals等）
- Participate in Amazon promotional activities (Lightning Deals, etc.)
谷歌竞价推广要点：
Key Points of Google Bidding Promotion:
- 建立专业独立站（Shopify等平台）
- Build a professional independent website (Shopify and other platforms)
- 精准关键词定位（使用Google Keyword Planner）
- Accurate keyword targeting (using Google Keyword Planner)
- 优化落地页转化率（A/B测试）
- Optimize landing page conversion rate (A/B testing)
什么是外贸服装？
What is Foreign Trade Clothing?
外贸服装是指从事进出口贸易的服装产品，主要包括两种形式：
Foreign trade clothing refers to garment products engaged in import and export trade, mainly including two forms:
- 进口外贸服装：从国外采购服装在国内销售
- Import foreign trade clothing: Purchase clothing from abroad for domestic sales
- 出口外贸服装：将国内生产的服装销往海外市场
- Export foreign trade clothing: Sell domestically produced clothing to overseas markets
外贸服装行业的利润主要来自于国际市场的价格差异和规模效应。
The profits in the foreign trade clothing industry mainly come from price differences in international markets and economies of scale.
