谷歌SEO工具助力跨境电商：利用SIC/NAICS代码与谷歌竞价精准开发北美客户
在跨境电商领域，精准营销是成功的关键。本文将为您揭示如何通过谷歌SEO工具、谷歌竞价推广和SIC/NAICS代码系统高效开发北美客户。
In the field of cross-border e-commerce, precise marketing is the key to success. This article will reveal how to efficiently develop North American customers using Google SEO tools, Google Ads, and the SIC/NAICS code system.
一、SIC与NAICS代码基础解析
1. Basics of SIC and NAICS Codes
SIC代码（标准工业分类系统）是四位数字编码体系，自1930年代沿用至今。虽然1987年后未再更新，但仍是重要的行业分类标准。
SIC code (Standard Industrial Classification) is a four-digit coding system that has been in use since the 1930s. Although it has not been updated since 1987, it remains an important industry classification standard.
NAICS代码（北美工业分类系统）是六位数字编码，1997年推出，为美国、加拿大和墨西哥三国通用标准，具有更高的精确度和可比性。
NAICS code (North American Industry Classification System) is a six-digit coding system introduced in 1997. It is a common standard for the United States, Canada, and Mexico, offering higher precision and comparability.
二、代码系统的核心营销价值
2. Core Marketing Value of Code Systems
1. 行业精准定位：通过代码筛选目标行业企业，实现精准营销
1. Precise Industry Targeting: Filter target industry enterprises through codes to achieve precise marketing.
2. 客户细分管理：分析高价值客户行业特征，优化客户结构
2. Customer Segmentation Management: Analyze industry characteristics of high-value customers to optimize customer structure.
3. 新市场发掘：通过代码关联性发现潜在业务机会
3. New Market Exploration: Discover potential business opportunities through code relevance.
三、实战操作指南
3. Practical Operation Guide
步骤1： 访问naics.com，输入产品关键词（如"hand tool"）
Step 1: Visit naics.com and enter product keywords (e.g., "hand tool").
步骤2： 查看相关NAICS/SIC代码及对应企业列表
Step 2: View relevant NAICS/SIC codes and corresponding enterprise lists.
步骤3： 获取企业基本信息后，进一步搜集联系人详情
Step 3: After obtaining basic enterprise information, further collect contact details.
步骤4： 结合谷歌广告定向投放，提高转化率
Step 4: Combine with Google Ads targeting to improve conversion rates.
谷歌竞价推广技巧：
Google Ads Promotion Tips:
• 使用NAICS代码作为定位维度
• Use NAICS codes as a targeting dimension.
• 创建行业专属广告组
• Create industry-specific ad groups.
• 设计针对性广告文案
• Design targeted ad copy.
• 设置转化跟踪优化投放
• Set up conversion tracking to optimize delivery.
专业提示： 新手外贸人员建议从NAICS代码搜索开始，逐步掌握行业特征和客户画像，再配合谷歌SEO工具和谷歌广告实现精准营销。
Professional Tip: Novice foreign trade personnel are advised to start with NAICS code searches, gradually master industry characteristics and customer profiles, and then use Google SEO tools and Google Ads to achieve precise marketing.
