东南亚宠物经济爆发：中国品牌如何抢占"它经济"蓝海市场？
东南亚宠物经济爆发：中国品牌如何抢占"它经济"蓝海市场？
Southeast Asia's Pet Economy Boom: How Chinese Brands Seize the Blue Ocean Market?
近年来，东南亚宠物市场呈现爆发式增长。疫情后，当地消费者对宠物的情感需求显著提升，养宠方式从粗放式转向精细化，带动了整个宠物产业链的发展。
In recent years, the Southeast Asian pet market has experienced explosive growth. Post-pandemic, local consumers' emotional needs for pets have significantly increased, with pet care shifting from extensive to refined, driving the development of the entire pet industry chain.
市场概况 Market Overview
根据雨果跨境数据，东南亚宠物市场主要包含：
- 猫、狗、鸟和水族四大品类
- 食品、医疗、洗护、服饰、保健、智能家居等细分领域
According to Hugo Cross-border data, the Southeast Asian pet market mainly includes:
- Four major categories: cats, dogs, birds and aquatics
- Sub-sectors like food, medical care, grooming, apparel, healthcare and smart home products
各国市场表现 Market Performance by Country
印尼市场：猫类产品主导，受伊斯兰文化影响
Indonesia: Cat products dominate, influenced by Islamic culture
马来西亚：宠物玩具增长25倍，中国智能品牌表现突出
Malaysia: Pet toys grew 25 times, Chinese smart brands performed well
泰国：食品类占主导，非食品类存在机会
Thailand: Food products dominate, opportunities in non-food categories
越南：智能喂食器增长130倍，中国品牌ROJECO进入前三
Vietnam: Smart feeders grew 130 times, Chinese brand ROJECO entered top 3
菲律宾：全品类增长，小米智能产品表现亮眼
Philippines: All categories grew, Xiaomi's smart products performed well
新加坡：宠物服饰增长252倍，高端市场潜力大
Singapore: Pet apparel grew 252 times, high-end market has great potential
中国品牌出海策略 Chinese Brands' Overseas Strategies
成功出海的中国品牌主要采取以下策略：
- 智能科技赋能：小米、小佩等品牌主打智能宠物家居
- 全场景覆盖：如ROJECO提供喂养、训练、清洁等全链条产品
- 差异化定位：避开与国际大牌在食品领域的直接竞争
Successful Chinese brands mainly adopt the following strategies:
- Smart technology empowerment: Brands like Xiaomi and Petkit focus on smart pet homes
- Full-scenario coverage: Such as ROJECO providing complete product chains from feeding to training and cleaning
- Differentiated positioning: Avoiding direct competition with international brands in food sector
市场机会 Market Opportunities
对跨境电商卖家的建议：
- 关注非食品类目：玩具、服饰、智能设备等增长更快
- 把握季节性需求：不同国家有不同消费特点
- 注重产品迭代：特别是服饰类需要紧跟潮流
Suggestions for cross-border sellers:
- Focus on non-food categories: Toys, apparel, smart devices grow faster
- Grasp seasonal demand: Different countries have different consumption characteristics
- Pay attention to product iteration: Especially apparel needs to follow trends
