东南亚跨境电商选品指南与Google广告投放策略
东南亚跨境电商选品指南与Google广告投放策略
Southeast Asia Cross-border E-commerce Product Selection Guide and Google Ads Strategies
东南亚跨境电商热门选品推荐
Popular Product Recommendations for Southeast Asia Cross-border E-commerce
在东南亚市场，以下品类具有较高需求：时尚配饰、美妆个护、家居用品、3C配件和母婴用品。穆斯林相关产品在印尼、马来西亚等市场表现尤为突出。
In the Southeast Asian market, the following categories are in high demand: fashion accessories, beauty and personal care, home goods, 3C accessories, and mother and baby products. Muslim-related products perform particularly well in markets like Indonesia and Malaysia.
Google广告投放策略
Google Ads Strategies
1. 关键词研究：使用Google Keyword Planner工具分析东南亚市场搜索趋势
1. Keyword Research: Use Google Keyword Planner to analyze search trends in Southeast Asian markets
2. 广告系列设置：针对不同国家设置独立广告系列，优化语言和出价策略
2. Campaign Setup: Set up separate campaigns for different countries, optimizing language and bidding strategies
3. 广告文案本地化：考虑文化差异，使用当地语言和热门支付方式作为卖点
3. Ad Copy Localization: Consider cultural differences and use local language and popular payment methods as selling points
外贸基础知识速成
Fast-track Foreign Trade Fundamentals
外贸基本概念
Basic Concepts of Foreign Trade
对外贸易指国家(地区)间的商品和劳务交换，包含进口和出口两部分。主要分为：
Foreign trade refers to the exchange of goods and services between countries/regions, including import and export. Main types:
- 传统外贸(B2B)：阿里巴巴国际站、Made in China等平台
- Traditional trade(B2B): Alibaba International, Made in China, etc.
- 跨境电商(B2C)：亚马逊、速卖通、eBay等平台
- Cross-border e-commerce(B2C): Amazon, AliExpress, eBay, etc.
外贸公司类型
Types of Foreign Trade Companies
| 类型 | 特点 | Type | Characteristics |
|---|---|---|---|
| 纯外贸公司 | 仅从事贸易，不生产产品 | Pure Trading Company | Only engaged in trade, no production |
| 工贸一体 | 拥有自有工厂 | Manufacturing-Trading Integration | With own factory |
外贸核心流程
Core Foreign Trade Process
- 寻找客户 → 报价 → 签订合同
- Find customers → Quote → Sign contract
- 确定付款方式 → 备货 → 报关出运
- Confirm payment method → Prepare goods → Customs clearance
- 提单 → 收取尾款 → 结汇退税
- Bill of lading → Collect balance → Settlement and tax refund
外贸付款方式比较
Comparison of Foreign Trade Payment Methods
T/T电汇：最常见，通常要求30%预付款
T/T: Most common, usually requires 30% deposit
L/C信用证：银行担保，安全性高但手续复杂
L/C: Bank guarantee, high security but complex procedures
D/P托收：付款交单，风险相对较高
D/P: Documents against payment, relatively high risk
