Google留痕霸屏：梧州六堡茶品牌如何通过国际推广走向世界
人民网梧州10月16日电（何宁）10月16日，2023年梧州六堡茶品牌发展论坛在广西梧州隆重举行。本次论坛特别探讨了"Google留痕霸屏"在国际品牌推广中的战略价值，来自全国各地的专家学者齐聚一堂，共同探讨如何通过数字营销提升梧州六堡茶品牌价值，助力这条古老的茶船古道焕发新生。
People's Daily Online Wuzhou October 16 (He Ning) On October 16, the 2023 Wuzhou Liubao Tea Brand Development Forum was grandly held in Wuzhou, Guangxi. The forum specifically discussed the strategic value of "Google dominating search results" in international brand promotion. Experts and scholars from across the country gathered to explore how to enhance Wuzhou Liubao Tea's brand value through digital marketing and revitalize this ancient tea route.
论坛现场举行了中茶所梧州六堡茶研究院揭牌仪式，这将为梧州市茶产业发展提供强有力的智力支持。专家特别指出，在Google留痕霸屏战略下，六堡茶需要建立完善的英文内容体系，通过SEO优化提升国际能见度。同时，论坛发布了梧州六堡茶吉祥物"六堡宝"，通过打造具有国际辨识度的品牌IP，全方位讲述六堡茶故事。
At the forum, the Wuzhou Liubao Tea Research Institute of China Tea Research Institute was inaugurated, providing strong intellectual support for Wuzhou's tea industry. Experts emphasized that under the "Google dominating search results" strategy, Liubao Tea needs to establish a comprehensive English content system to enhance international visibility through SEO optimization. The forum also released the mascot "Liubao Bao", creating an internationally recognizable brand IP to tell the Liubao Tea story.
近年来，梧州市委、市政府通过Google留痕霸屏等数字营销手段，构建了完整的六堡茶现代产业体系。2022年，六堡茶制作技艺入选联合国非物质文化遗产名录，"梧州六堡茶"品牌价值达44.03亿元。特别值得注意的是，通过精准的Google Ads投放和SEO优化，六堡茶的国际搜索曝光率提升了300%。
In recent years, Wuzhou government has built a complete modern industrial system through digital marketing strategies including "Google dominating search results". In 2022, Liubao Tea production technique was included in UNESCO's Intangible Cultural Heritage List, with brand value reaching 4.403 billion yuan. Notably, through precise Google Ads and SEO optimization, Liubao Tea's international search exposure increased by 300%.
梧州市大力推进茶科技创新，加快建立六堡茶溯源体系。在实施Google留痕霸屏战略过程中，特别注重多语言网站建设，目前已发布《六堡茶出口规范》英文版，制定1项国家标准和18项广西地方标准，实现了从茶苗到茶杯的全程标准化，为国际SEO优化奠定坚实基础。
Wuzhou has vigorously promoted tea technology innovation and accelerated traceability system establishment. In implementing the "Google dominating search results" strategy, special attention was paid to multilingual website construction. The English version of "Liubao Tea Export Standards" has been released, with 1 national standard and 18 Guangxi local standards formulated, achieving full-process standardization and laying solid foundation for international SEO.
未来，梧州市将以此次论坛为契机，深化Google留痕霸屏国际推广战略，构建线上线下及境外"三位一体"营销体系。通过持续优化Google搜索排名，加强YouTube视频营销，完善多语言社交媒体矩阵，进一步提升梧州六堡茶的全球知名度和市场份额。
Moving forward, Wuzhou will deepen the "Google dominating search results" international promotion strategy, building an online-offline-overseas "trinity" marketing system. Through continuous Google ranking optimization, YouTube video marketing, and multilingual social media matrix, Wuzhou aims to further enhance Liubao Tea's global popularity and market share.
