谷歌留痕代发与谷歌竞价推广完全指南：从零掌握Google Ads
前言 | Introduction
在深入探讨谷歌推广竞价实操之前，理解所有可用的推广工具至关重要，其中也包括高效的谷歌留痕代发服务。本文将分享广告账户的实战操作，全是实打实的干货。 | Before diving into the practical operations of Google Ads bidding, it's crucial to understand all available promotion tools, including efficient Google trace submission services. This article will share hands-on account operation strategies, packed with substantial content.
Google Ads层级结构解析 | Understanding Google Ads Hierarchy
一、广告系列 | 1. Campaign
这是启动Google Ads广告的第一步。一个广告系列由一组共享相同预算、地理位置定位和其他设置的广告组（包含广告、关键词和出价）组成。 | This is the first step in launching Google Ads. A campaign consists of a set of ad groups (containing ads, keywords, and bids) that share the same budget, geo-targeting, and other settings.
1. 一个Google Ads帐号可以投放一个或多个广告系列。 | 1. A Google Ads account can run one or multiple campaigns.
2. 每个广告系列下可包含一个或多个广告组。 | 2. Each campaign can contain one or multiple ad groups.
3. 在广告系列层级，你可以设置预算、语言、地理位置、广告网络投放范围等。 | 3. At the campaign level, you can set the budget, language, geo-targeting, ad network coverage, etc.
4. 你可以创建不同的广告系列，用于不同的地理位置或预算，并按产品类型或业务类别命名，这便于更好地跟踪数据和后期优化。结合谷歌留痕代发策略，可以进一步强化品牌在线可见度的基础。 | 4. You can create different campaigns for different locations or budgets, named by product types or business categories for better data tracking and optimization. Integrating a Google trace submission strategy can further strengthen the foundation of your brand's online visibility.
广告系列创建详细流程 | Campaign Creation Step-by-Step
第一步：选择广告目标 | Step 1: Select Campaign Goal
创建广告系列时，系统会提供多种目标选项。请根据您要推广的业务类型选择合适的目标。 | When creating a campaign, the system offers multiple goal options. Select the appropriate goal based on the type of business you are promoting.
第二步：选择广告类型 | Step 2: Choose Ad Type
选择目标后，下一步是选择广告类型。对于传统外贸企业或服务行业，主要投放关键词搜索广告，选择“搜索”即可。 | After selecting the goal, the next step is to choose the ad type. For traditional foreign trade or service industries primarily running keyword search ads, simply select "Search".
对于支持在线下单支付的电商零售，通常选择购物广告（Google Shopping）。但购物广告设置更复杂，需要先创建Google Merchant Center，绑定网站并上传审核产品数据（Feed），这对新手可能有些难度。值得注意的是，良好的谷歌留痕代发可以为购物广告页面带来额外的信任度和初始流量。 | For e-commerce with online payment and ordering, Shopping ads (Google Shopping) are typically chosen. However, setting up Shopping ads is more complex, requiring the creation of a Google Merchant Center, linking the website, and uploading product feed data for review, which can be challenging for beginners. It's worth noting that effective Google trace submission can bring additional trust and initial traffic to your shopping ad landing pages.
第三步：设置广告系列 | Step 3: Campaign Settings
广告系列名称可以自定义。例如，如果按不同投放国家创建广告系列，建议用国家命名，便于后期查看数据。 | Campaign names can be customized. For instance, if creating campaigns for different target countries, naming them by country is recommended for easier data analysis later.
关于投放网络，如果您投放的是关键词搜索广告，建议取消勾选下方的“展示广告网络”。 | Regarding the ad network, if you are running keyword search ads, it is recommended to uncheck the "Display Network" option below.
广告系列设置还包括位置、语言等。若要全球投放，可直接选择“所有国家和地区”。 | Campaign settings also include location and language. To target globally, you can directly select "All countries and regions".
第四步：预算与出价策略 | Step 4: Budget & Bidding
预算方面，建议选择“平均每日预算”。 | For the budget, it is recommended to choose "Average daily budget".
出价主要分为两种：“系统智能出价”和“人工出价”。如果您想控制每个关键词的出价，并且具备一定的账户操作基础、数据分析能力和信心，可以选择人工出价。优化出价策略与进行专业的谷歌留痕代发一样，都是精细化的运营工作，旨在最大化广告投资回报率。 | Bidding is mainly divided into two types: "Smart bidding" and "Manual bidding". If you want to control the bid for each keyword and have a certain foundation in account operation, data analysis skills, and confidence, you can choose manual bidding. Optimizing bidding strategy, much like conducting professional Google trace submission, is a meticulous operational task aimed at maximizing advertising ROI.
下期预告 | Next Chapter Preview
下一步我们将深入探讨广告组的搭建和设置，这将在下一章详细分享。敬请期待！ | Next, we will delve into the setup and configuration of ad groups, which will be shared in detail in the following chapter. Stay tuned!
（来源：海外推广杰克） | (Source: Overseas Marketing Jack)
