可信赖的快排代发服务：谷歌SEO建站多久可以收到询盘？
近日，iPhone6的上市再度引起了疯狂抢购的热潮，人们对于高端智能机的需求已越演越烈。据工信部上半年数据显示：移动互联网接入流量日均470万G，月均移动互联网接入流量超170M。
Recently, the launch of iPhone6 has once again triggered a frenzy of purchases, showing the ever-increasing demand for high-end smartphones. According to data from the Ministry of Industry and Information Technology, the average daily mobile internet traffic reached 4.7 million GB, with monthly mobile internet traffic exceeding 170MB per user.
随着用户需求的与日俱增，移动营销市场也呈井喷式发展，为广告主提供最大自主权的RTB实时竞价模式也更加受到青睐。据Smaato的全球移动RTB透视报告显示，2014年Q2全球移动RTB广告市场规模环比增长69%，移动RTB交易量环比增长35%。
With the growing user demand, the mobile marketing market is experiencing explosive growth. The RTB (Real-Time Bidding) model, which provides advertisers with maximum autonomy, is becoming increasingly popular. According to Smaato's Global Mobile RTB Insights Report, the global mobile RTB advertising market grew by 69% quarter-over-quarter in Q2 2014, with mobile RTB transaction volume increasing by 35%.
11月23日，在艾瑞营销峰会上对此展开了深入探讨，并为企业颁发了年度营销奖，其中网易有道在"2014金瑞营销奖"评选中获得"2014年度中国最佳网络广告案例奖"。
On November 23rd, these topics were thoroughly discussed at the iResearch Marketing Summit, where annual marketing awards were presented to companies. NetEase Youdao won the "2014 China Best Online Advertising Case Award" at the "2014 Golden iResearch Marketing Awards".
当banner遭遇插屏广告
When Banner Ads Meet Interstitial Ads
陈彧认为在未来插屏广告将获得更大的发展空间。在移动设备上提升用户的广告体验，是移动广告业内一直都在考虑的问题。
Chen Yu believes that interstitial ads will gain more development space in the future. Improving user advertising experience on mobile devices has always been a consideration in the mobile advertising industry.
插屏广告从2013年起开始广泛流行，很好的解决了横幅广告不能给用户带来触达的体验感问题。并且，符合移动端屏幕尺寸的插屏广告，可以更好的展示品牌广告主的创意，其点击率和广告效果也要明显好过横幅广告。
Interstitial ads became widely popular starting in 2013, effectively solving the problem that banner ads couldn't provide users with a sense of engagement. Moreover, interstitial ads that fit mobile screen sizes can better showcase brand advertisers' creativity, with significantly higher click-through rates and advertising effectiveness compared to banner ads.
大APP时代来临
The Era of Mega Apps Has Arrived
目前我们处在移动广告的发展阶段：大APP时代。这个时代的移动广告依托于如Facebook、Twitter、微博、QQ、有道词典等大用户量APP。
We are currently in the development stage of mobile advertising: the era of mega apps. Mobile advertising in this era relies on apps with massive user bases like Facebook, Twitter, Weibo, QQ, and Youdao Dictionary.
当原生广告遇到RTB
When Native Advertising Meets RTB
原生广告可以高效的将用户与广告内容相关联，提升移动广告的转化率。RTB广告模式能够在后台快速完成几家广告商对精准广告位的竞价过程，为不同用户推送不同的精准广告内容。
Native advertising can efficiently connect users with advertising content, improving mobile ad conversion rates. The RTB advertising model can quickly complete the bidding process for precise ad placements among several advertisers in the background, delivering different targeted ad content to different users.
陈彧最后指出："移动广告的未来定是原生广告与RTB的结合。未来的广告将会以生动、灵活且富有内容的形式出现，更将会创造出程序化购买的个性化标准服务平台。"
Chen Yu finally pointed out: "The future of mobile advertising will definitely be the combination of native advertising and RTB. Future advertisements will appear in vivid, flexible, and content-rich forms, and will create personalized standard service platforms for programmatic purchasing."
