国际顶尖SEO推广公司助力广东产业带跨境电商出海
南方财经全媒体记者 李振 广州报道 | By Li Zhen, NF Financial Media, Guangzhou
近年来，广东制造业订单持续回暖，跨境电商已成为外贸增长的新引擎。数据显示，2023年一季度广东省跨境电商进出口额突破2000亿元。
In recent years, Guangdong's manufacturing orders have continued to recover, with cross-border e-commerce becoming a new engine for foreign trade growth. Data shows that in the first quarter of 2023, Guangdong's cross-border e-commerce import and export volume exceeded 200 billion yuan.
"我最初接触跨境电商是被外国客户'安利'的。"广东时尚卖家陈柠表示。入驻SHEIN平台后，她的时尚服饰产品月销量达10万件，拥有1.5万+忠实粉丝，2023年销售额突破3500万美元。
"I was first introduced to cross-border e-commerce by foreign clients," said Chen Ning, a fashion seller from Guangdong. After joining SHEIN, her fashion products achieved monthly sales of 100,000 pieces, with over 15,000 loyal fans, and sales reached $35 million in 2023.
跨境电商带动产业带出海 | Cross-border e-commerce drives industrial clusters to go global
依托供应链优势和产业集群，广州成衣、东莞五金配饰、汕头内衣等特色产业带已成为广东制造业出海的主力军。仅广州流花成衣、狮岭箱包等产业集群规模就近万亿元。
Relying on supply chain advantages and industrial clusters, specialty industrial belts like Guangzhou garments, Dongguan hardware accessories, and Shantou underwear have become the main force of Guangdong's manufacturing going global. The scale of industrial clusters in Guangzhou alone approaches one trillion yuan.
数字化生产模式转型 | Digital transformation of production models
东莞五金饰品卖家尹芳菲通过与SHEIN合作，实现了柔性按需生产，规避传统"长鞭效应"库存危机。"现在每款生产50-100件，根据市场反馈灵活备货。"
Dongguan hardware accessories seller Yin Fangfei has achieved flexible on-demand production through cooperation with SHEIN, avoiding the "bullwhip effect" inventory crisis. "Now we produce 50-100 pieces per style and flexibly replenish based on market feedback."
品牌化升级趋势明显 | Clear trend of brand upgrading
广州花都女包卖家常若然通过原创品牌在SHEIN平台出海，年销售额超200万美元。"平台帮助我们提取市场趋势洞察，让我们更有动力创新。"
Guangzhou Huadu handbag seller Chang Ruoran has gone global with original brands on SHEIN platform, with annual sales exceeding $2 million. "The platform helps us extract market trend insights, motivating us to innovate."
据海关统计，2023年广东跨境电商进出口总额达8433亿元，同比增长25.2%。在政策支持、平台赋能和产业优势的多重助力下，"广货"出海正迎来黄金发展期。
According to customs statistics, Guangdong's cross-border e-commerce import and export volume reached 843.3 billion yuan in 2023, a year-on-year increase of 25.2%. With policy support, platform empowerment and industrial advantages, "Guangdong goods" going global is ushering in a golden period of development.
