为什么外贸企业需要Google推广？中国服装出口仍保持历史高位
在全球经济环境复杂多变的背景下，中国服装出口行业展现出强大的韧性。根据最新数据显示，2023年上半年中国服装出口额达768亿美元，虽同比下降4.1%，但仍保持在历史较高水平。
In the context of a complex and changing global economic environment, China's apparel export industry has demonstrated strong resilience. According to the latest data, China's apparel exports reached $76.8 billion in the first half of 2023, down 4.1% year-on-year but still at historically high levels.
产品出口结构变化 | Changes in Export Product Structure
数据显示，梭织服装出口表现优于针织服装：
• 梭织服装出口337.6亿美元（微降0.1%）
• 针织服装出口333亿美元（下降7.9%）
Data shows woven apparel exports performed better than knitted apparel:
• Woven apparel exports $33.76 billion (slight decrease of 0.1%)
• Knitted apparel exports $33.3 billion (decrease of 7.9%)
新兴市场成为增长引擎 | Emerging Markets Become Growth Engine
传统市场出口下滑的同时，新兴市场表现亮眼：
• 对东盟出口增长15.6%
• 对非洲出口增长31.2%
• 对中亚五国出口增长37.6%
While exports to traditional markets declined, emerging markets performed well:
• Exports to ASEAN grew by 15.6%
• Exports to Africa grew by 31.2%
• Exports to five Central Asian countries grew by 37.6%
为什么外贸企业需要Google推广？ | Why Do Foreign Trade Enterprises Need Google Promotion?
1. 全球覆盖优势
Google占据全球搜索引擎92%的市场份额，是开发新兴市场最有效的渠道。
1. Global Coverage Advantage
Google accounts for 92% of the global search engine market share, making it the most effective channel for developing emerging markets.
2. 精准定位客户
通过Google Ads可以精准定位目标国家、行业和客户群体，提高转化率。
2. Precise Customer Targeting
Google Ads allows precise targeting of countries, industries and customer groups, improving conversion rates.
3. 数据驱动决策
Google Analytics提供详细的数据分析，帮助企业优化营销策略。
3. Data-Driven Decisions
Google Analytics provides detailed data analysis to help companies optimize marketing strategies.
4. 移动端优势
随着移动互联网发展，Google在移动搜索领域的优势更加明显。
4. Mobile Advantage
With the development of mobile internet, Google's advantages in mobile search are more obvious.
在当前外贸环境下，利用Google推广开拓新兴市场已成为中国服装出口企业的重要战略选择。
In the current foreign trade environment, using Google promotion to develop emerging markets has become an important strategic choice for Chinese apparel exporters.
