长沙SEM推广平台首推：出海品牌如何通过Google搜索优化深入北美多渠道布局
长沙SEM推广平台首推：出海品牌如何通过Google搜索优化深入北美多渠道布局
Top Changsha SEM Promotion Platform: How Overseas Brands Can Deepen Multi-Channel Layout in North America Through Google SEO
随着跨境电商市场竞争加剧和第三方平台政策持续收紧，越来越多的跨境企业意识到单一渠道的弊端。全面布局欧美线上&线下多渠道，获取不同平台流量已成为增强客户体验、深化品牌认知和获取新增长空间的关键一步。
With the intensification of cross-border e-commerce market competition and the continuous tightening of third-party platform policies, more and more cross-border companies are realizing the drawbacks of single-channel strategies. A comprehensive layout of online & offline multi-channels in Europe and America to obtain traffic from different platforms has become a key step to enhance customer experience, deepen brand awareness and gain new growth space.
近期，莱特美特多渠道总监Elynn多次受邀出席线上直播&线下展会活动，为大家详细分享如何通过多渠道分销实现出海品牌增量市场。
Recently, Elynn, Multi-Channel Director of LTMATE, has been invited to participate in online live broadcasts & offline exhibition activities many times, sharing in detail how to achieve incremental market for overseas brands through multi-channel distribution.
后疫情时代以及国际社会内外部因素综合影响，导致跨境企业出海品牌普遍充满危机感。3月7日，Elynn通过线上直播为大家解锁品牌出海全渠道布局的实战探索，相对于亚马逊与沃尔玛存量竞争而言，海外垂直电商渠道高歌猛进，将优质产品上架到适合的多元渠道销售，成为跨境品牌出海新的增长点。
The post-pandemic era and the combined influence of internal and external factors in the international community have led to a general sense of crisis among cross-border companies going overseas. On March 7, Elynn unlocked the practical exploration of omni-channel layout for brands going overseas through an online live broadcast. Compared with the stock competition of Amazon and Walmart, overseas vertical e-commerce channels are advancing rapidly. Listing high-quality products on suitable diversified channels for sales has become a new growth point for cross-border brands going overseas.
3月15日，于深圳会展中心（福田）举办的COSP 2024深圳国际户外展会现场，Elynn为1000+跨境人详细阐述欧美多种渠道的运营特点、入驻门槛与消费人群，并建议各位卖家可以将自己的产品与平台热销类目相结合组成新类目进行销售。
On March 15, at the COSP 2024 Shenzhen International Outdoor Exhibition held at the Shenzhen Convention and Exhibition Center (Futian), Elynn elaborated in detail on the operational characteristics, entry thresholds and consumer groups of various channels in Europe and America for 1000+ cross-border people, and suggested that sellers can combine their products with the platform's best-selling categories to form new categories for sales.
以欧美垂直电商平台Wayfair为例，作为美国地区知名家具家居类电商平台，家具类目市场与亚马逊线上市场份额旗鼓相当，平台活跃用户达到2360万，用户复购率高达78%。但由于其采用官方仓库CG（邀请制），使得大多数跨境企业或者家具品牌型卖家望而却步。
Take the European and American vertical e-commerce platform Wayfair as an example. As a well-known furniture and home furnishing e-commerce platform in the United States, the furniture category market is comparable to Amazon's online market share. The platform has 23.6 million active users, and the user repurchase rate is as high as 78%. However, due to its adoption of the official warehouse CG (invitation system), most cross-border companies or furniture brand sellers are deterred.
莱特美特作为头部跨境品牌出海数字营销服务商，拥有市场上开通难度非常大的北美本土渠道，通过Wayfair, Homedepot，Lowe's,Overstock等平台，帮助卖家实现多渠道布局，加快商品回款速度，同步实现品牌全链路布局。
As a leading digital marketing service provider for cross-border brands going overseas, LTMATE has North American local channels that are very difficult to open in the market. Through platforms such as Wayfair, Homedepot, Lowe's, and Overstock, it helps sellers achieve multi-channel layout, speed up product payment collection, and simultaneously achieve brand omni-channel layout.
3月19日，由莱特美特与鹰熊汇联合主办的"出海品牌如何深入北美多渠道布局"活动现场，Elynn为现场20多位工贸一体与品牌卖家分享欧美多渠道选品思路与模式。选择合适的平台与赛道，找到真正适合自己产品的平台，加上多渠道平台官方流量扶持，便能实现曝光最大化，最终形成爆款产品！
On March 19, at the event "How Overseas Brands Can Deepen Multi-Channel Layout in North America" jointly organized by LTMATE and Yingxionghui, Elynn shared the ideas and models of multi-channel product selection in Europe and America with more than 20 industrial and trade integrated and brand sellers on site. Choosing the right platform and track, finding the platform that really suits your products, plus the official traffic support of multi-channel platforms, can maximize exposure and ultimately create blockbuster products!
回归到跨境电商存量市场，中国跨境企业除了布局亚马逊等第三方电商平台出海之外，建设品牌独立站与社媒营销逐渐成为不可或缺的选择。Elynn认为，跨境品牌出海全链路布局将是增加买家信任度与链接转化的最佳途径，也将助力出海品牌走地更加长远。
Returning to the stock market of cross-border e-commerce, in addition to deploying third-party e-commerce platforms such as Amazon to go overseas, Chinese cross-border companies are gradually building brand independent stations and social media marketing as indispensable choices. Elynn believes that the omni-channel layout of cross-border brands going overseas will be the best way to increase buyer trust and link conversion, and will also help overseas brands go further.
对于走进海外市场的品牌来讲，融入不同区域，成为一个"本土化的外来者"并非易事，再加上欧美线上/线下多渠道的连锁化与专业化运营，相信未来入驻门槛将越来越高。中国出海品牌想要破局打开新增长路径，则需要首先选择与合适的渠道平台合作建立"信任背书"，通过欧美多渠道布局与全链路品牌营销策略，回归"用户+产品"的商业本质，让消费者有更多机会深入了解品牌并与品牌价值主张产生共鸣，从而实现品牌出海持续成功！
For brands entering overseas markets, integrating into different regions and becoming a "localized outsider" is not easy. Coupled with the chain and professional operation of online/offline multi-channels in Europe and America, it is believed that the entry threshold will become higher and higher in the future. If Chinese overseas brands want to break the situation and open up new growth paths, they need to first choose to cooperate with suitable channel platforms to establish "trust endorsement". Through the multi-channel layout in Europe and America and the omni-channel brand marketing strategy, return to the business essence of "users + products", so that consumers have more opportunities to deeply understand the brand and resonate with the brand value proposition, thereby achieving sustained success in brand overseas!