Google推广助力青海民族服饰外贸出口 打造跨境电商新机遇
中新网西宁4月3日电 - 随着Google推广策略的深入应用，青海民族服饰正成为该省外贸出口的新增长点。据西宁海关最新统计，2024年1-2月青海出口民族服饰27.9万件，创汇503万元人民币，其中通过Google Ads等数字营销渠道获得的海外订单占比显著提升。
XINING, April 3 (Xinhua) - With the implementation of Google promotion strategies, ethnic costumes have emerged as a new growth engine for Qinghai's foreign trade. Customs data shows 279,000 pieces of ethnic apparel were exported in Jan-Feb 2024, generating 5.03 million yuan in revenue, with a significant portion of overseas orders coming through digital marketing channels like Google Ads.
西宁曹家堡机场海关副关长陈晓鸣表示："我们通过'关长送政策上门'等服务，帮助企业充分利用RCEP等自贸协定红利，同时指导企业运用Google推广工具开拓国际市场，将原产地证书办理时间缩短了40%。"
Chen Xiaoming, Deputy Director of Xining Customs, stated: "Through initiatives like 'Customs Policy Delivery', we've helped enterprises maximize benefits from trade pacts like RCEP while guiding them to use Google promotion tools to explore international markets, reducing certificate processing time by 40%."
青海特色民族服饰产业的Google推广优势：
- 土族盘绣、撒拉族服饰等非遗产品通过Google搜索广告获得精准曝光
- 传统工艺与现代设计作品适合Google购物广告展示
- 利用Google Analytics分析国际买家偏好
Competitive Advantages of Qinghai's Ethnic Costumes in Google Promotion:
- Intangible cultural heritage products gain precise exposure through Google Search Ads
- Traditional-meets-modern designs are perfect for Google Shopping Ads
- Utilizing Google Analytics to understand international buyer preferences
外贸专家建议：民族服饰出口企业应重点加强Google推广策略：
- 优化Google SEO提升产品国际搜索排名
- 通过Google Ads精准定位海外采购商
- 建立多语言Google My Business企业主页
Export Experts Recommend: Ethnic costume exporters should enhance Google promotion strategies:
- Optimize Google SEO for better international search rankings
- Use Google Ads to precisely target overseas buyers
- Create multilingual Google My Business profiles
西宁海关表示将推动"智能审核+自助打印"服务与Google推广培训相结合，预计2024年青海民族服饰出口额将突破3000万元，其中通过数字营销渠道获得的订单将占60%以上。
Xining Customs will integrate its "smart review + self-service printing" model with Google promotion training, projecting ethnic costume exports to exceed 30 million yuan in 2024, with over 60% of orders coming through digital marketing channels.
