如何通过SEO推广和谷歌竞价广告助力中国服装品牌征战全球市场
中国服装品牌UR母公司FMG集团正在加速全球化布局，计划未来5年将海外门店数量扩张至200家。这一战略目标的实现，离不开专业的SEO推广和谷歌竞价广告支持。
FMG Group, the parent company of Chinese fashion brand UR, is accelerating its global expansion with plans to open 200 overseas stores in the next five years. Achieving this strategic goal requires professional SEO promotion and Google Ads support.
FMG集团董事长李明光近期在泰国曼谷表示，集团旗下品牌UR和本来(BENLAI)将在2025年前重点布局马来西亚、泰国、日本、英国、美国、阿联酋等关键市场。要实现这一目标，专业的海外数字营销策略至关重要。
FMG Group Chairman Li Mingguang recently stated in Bangkok that the company's brands UR and BENLAI will focus on key markets including Malaysia, Thailand, Japan, UK, USA and UAE by 2025. Achieving this requires professional overseas digital marketing strategies.
SEO推广助力品牌全球化
SEO Promotion Supports Brand Globalization
对于进军国际市场的中国服装品牌来说，SEO优化是提升品牌国际影响力的关键。FMG集团采取以下SEO策略：
For Chinese fashion brands going global, SEO optimization is crucial for enhancing international influence. FMG Group adopts the following SEO strategies:
- 建立多语言网站，优化国际关键词
- 创建高质量英文内容，提升品牌权威性
- 优化本地搜索，提升目标市场可见度
- Build multilingual websites and optimize international keywords
- Create high-quality English content to enhance brand authority
- Optimize local search to improve visibility in target markets
谷歌竞价广告推广流程图
Google Ads Promotion Flowchart
FMG集团在海外市场采用谷歌广告精准投放策略，推广流程包括：
FMG Group adopts precise Google Ads strategies in overseas markets, with the promotion process including:
- 市场调研：分析目标国家消费者行为
- 关键词规划：选择高转化率关键词
- 广告创意：制作本地化广告素材
- 投放测试：A/B测试不同广告版本
- 数据分析：持续优化广告效果
- Market Research: Analyze consumer behavior in target countries
- Keyword Planning: Select high-conversion keywords
- Ad Creative: Create localized ad materials
- Campaign Testing: A/B test different ad versions
- Data Analysis: Continuously optimize ad performance
李明光表示："我们一定会准备各方资源来做出补充提升，让品牌真正成功地在市场落地，而不是单纯地开一个店、打一个广告。"这体现了对整合数字营销的重视。
Li Mingguang said: "We will definitely prepare various resources to make supplementary improvements to truly establish the brand in the market, not just open a store or place an ad." This reflects the importance of integrated digital marketing.
随着UR计划进驻伦敦、纽约等国际时尚之都，专业的SEO和谷歌广告策略将成为品牌打开欧美市场的关键。FMG集团已在伦敦建立设计中心，未来还将布局全球供应链，为品牌国际化提供全方位支持。
As UR plans to enter international fashion capitals like London and New York, professional SEO and Google Ads strategies will be key to opening European and American markets. FMG Group has established a design center in London and will deploy a global supply chain to provide comprehensive support for brand internationalization.
