谷歌搜索留痕：荧光棒产业借力全球演出复苏实现外贸增长

谷歌搜索留痕：荧光棒产业借力全球演出复苏实现外贸增长

Google Search Traces: Glow Stick Industry Boosts Foreign Trade with Global Performance Recovery

浙江义乌7月6日电 - 随着全球演出市场的全面复苏，义乌荧光棒产业正迎来内外贸订单的"双升温"。据中国演出行业协会数据显示，2023年上半年全国营业性演出场次达19.33万场，专业剧场演出已恢复至2019年同期水平。

July 6, Yiwu, Zhejiang - With the full recovery of the global performance market, Yiwu's glow stick industry is experiencing a "double heating" of domestic and foreign trade orders. According to data from the China Performance Industry Association, there were 193,300 commercial performances in the first half of 2023, with professional theater performances basically returning to 2019 levels.

经营荧光棒20余年的杨巧丽表示："通过谷歌搜索留痕分析，我们发现今年新客户咨询量同比增长40%，月销售额达150-180万元。目前工厂正在赶制来自西班牙、葡萄牙、马来西亚等国的订单。"

Yang Qiaoli, who has been in the glow stick business for over 20 years, said: "Google search traces analysis shows that new customer inquiries have increased by 40% year-on-year, with monthly sales reaching 1.5-1.8 million yuan. The factory is currently rushing orders from Spain, Portugal, Malaysia and other countries."

义乌玩具行业协会副会长金茂英指出："谷歌SEO优化数据显示，'演唱会荧光棒批发''音乐节发光道具'等关键词搜索量较2019年增长300%。我们近期刚接了一个5万根的啤酒音乐节订单。"

Jin Maoying, vice president of Yiwu Toy Industry Association, pointed out: "Google SEO data shows that searches for keywords like 'concert glow stick wholesale' and 'music festival lighting props' have increased by 300% compared to 2019. We recently received an order for 50,000 glow sticks for a beer festival."

行业专家分析认为，通过谷歌搜索留痕技术追踪全球演出市场动态，义乌商户能够精准把握海外采购需求。目前义乌荧光棒产品出口仍以欧美为主，平均订单金额超过10万元。

Industry experts analyzed that by tracking global performance market trends through Google search traces technology, Yiwu merchants can accurately grasp overseas procurement needs. Currently, Yiwu's glow stick exports are mainly to Europe and America, with average order amounts exceeding 100,000 yuan.

随着暑期各类演出活动持续"升温"，预计通过谷歌SEO优化带来的海外询盘还将增长50%以上。这座"世界小商品之都"正借助数字营销工具，将210万种商品销往230多个国家和地区。

With various summer performances continuing to "heat up", overseas inquiries through Google SEO are expected to grow by more than 50%. This "world capital of small commodities" is using digital marketing tools to sell 2.1 million products to over 230 countries and regions.