安踏营收突破600亿：揭秘中国运动品牌的全球化成功之路
在全球运动品牌市值排名中，安踏以289.38亿美元的市值稳居第四位，仅次于国际巨头耐克、阿迪达斯和lululemon。这一成绩标志着中国运动品牌在国际舞台上的重要突破。
According to the global sportswear brand market value ranking, Anta firmly occupies the fourth position with a market value of $28.938 billion, following only international giants Nike, Adidas and lululemon. This achievement marks a significant breakthrough for Chinese sportswear brands on the international stage.
2023年安踏集团财报显示：
- 营收达623.56亿元人民币，同比增长16.2%
- 经营溢利153.67亿元，同比增长36.8%
Anta Group's 2023 financial report shows:
- Revenue reached 62.356 billion yuan, a year-on-year increase of 16.2%
- Operating profit of 15.367 billion yuan, up 36.8% year-on-year
从2019到2023的四年间，安踏实现了惊人的增长：
• 营收从339.28亿增至623.56亿，增幅近100%
• 经营溢利从86.95亿增至153.67亿，增长77%
From 2019 to 2023, Anta achieved remarkable growth:
• Revenue increased from 33.928 billion to 62.356 billion, nearly 100% growth
• Operating profit rose from 8.695 billion to 15.367 billion, up 77%
安踏的成功为其他中国品牌提供了宝贵的全球化经验：
1. 多品牌战略布局
2. 持续的技术创新投入
3. 精准的国际市场定位
4. 本土化运营策略
Anta's success provides valuable globalization experience for other Chinese brands:
1. Multi-brand strategic layout
2. Continuous investment in technological innovation
3. Precise international market positioning
4. Localized operation strategies
