外贸新手常见10大问题及解决方案 | 个人外贸启动资金与谷歌推广解析
一、个人做外贸起步需要多少资金？
1. How much capital is needed to start a personal foreign trade business?
个人做外贸的启动资金通常在3-10万元之间，主要包括：
The startup capital for personal foreign trade usually ranges between 30,000-100,000 RMB, mainly including:
- 公司注册费用（约5000元）| Company registration fees (~5000 RMB)
- 基础办公设备（电脑等）| Basic office equipment (computer, etc.)
- 样品采购成本 | Sample procurement costs
- 基础营销预算（网站+推广）| Basic marketing budget (website + promotion)
二、谷歌推广代理码是什么意思？
2. What does Google Ads agency code mean?
谷歌推广代理码是Google Ads代理商的专属标识码，主要作用：
The Google Ads agency code is a unique identifier for Google Ads agents, with main functions:
- 追踪客户来源 | Track customer sources
- 代理商业绩统计 | Agency performance statistics
- 享受代理商专属服务 | Access to agency-exclusive services
三、外贸人常遇到的十大问题及解决方案
3. Top 10 common problems for foreign traders & solutions
1. 直接要最低价 | 1. Asking for lowest price directly
解决方案：先了解客户需求，强调价值而非价格
Solution: Understand needs first, emphasize value over price
2. 索要免费样品 | 2. Requesting free samples
解决方案：说明样品政策，可收取合理样品费
Solution: Explain sample policy, may charge reasonable sample fee
3. 抱怨价格太高 | 3. Complaining about high price
解决方案：详细说明产品差异化优势
Solution: Explain product differentiation advantages in detail
4. 突然消失 | 4. Suddenly disappearing
解决方案：提供有价值信息吸引客户回复
Solution: Provide valuable information to attract response
5. 询问公司性质 | 5. Asking company type
解决方案：如实回答，强调自身优势
Solution: Answer truthfully, highlight your advantages
6. 询问当地客户 | 6. Asking about local clients
解决方案：反问客户意图，灵活应对
Solution: Ask about their purpose, respond flexibly
7. "我要和老板商量"后消失 | 7. Disappearing after "need to consult boss"
解决方案：尝试联系决策者，展示专业度
Solution: Try to contact decision-maker, show professionalism
8. 签合同后不付款 | 8. Not paying after signing contract
解决方案：建立付款保障机制
Solution: Establish payment security mechanism
9. 小批量低价订单 | 9. Small quantity with low price
解决方案：明确MOQ政策，或建议替代方案
Solution: Clarify MOQ policy, or suggest alternatives
10. 询盘后无回复 | 10. No reply after inquiry
解决方案：优化跟进策略，提供有价值内容
Solution: Optimize follow-up strategy, provide valuable content
关键建议：不是每个客户都值得投入大量时间，学会识别优质客户
Key advice: Not every client deserves much time, learn to identify quality clients
更多外贸干货请关注微信公众号：外贸原力
More foreign trade knowledge: WeChat public account Foreign Trade Power
