24小时在线服装贸易与衡阳谷歌竞价推广策略 - B2B企业长期复购客户开发案例
企业探访:惠州众沐工艺礼品有限公司营销转型之路
Case Study: Marketing Transformation of Huizhou Zhongmu Craft Gifts Co., Ltd.
企业背景
Company Background
成立于2010年的惠州众沐工艺礼品有限公司是专业从事纪念奖项等五金工艺制品解决方案的企业,产品包括奖章、钥匙扣、首饰盒、开瓶器等。
Established in 2010, Huizhou Zhongmu Craft Gifts Co., Ltd. specializes in metal craft solutions for commemorative awards, including medals, keychains, jewelry boxes, bottle openers, etc.
营销挑战:
Marketing Challenges:
- 产品复购周期长,新客转化是关键
- Long repurchase cycle makes new customer conversion critical
- 传统营销渠道效果欠佳,转化率低
- Traditional marketing channels underperformed with low conversion
- 线上国际形象建设需求迫切
- Urgent need to build international online presence
全球搜营销解决方案三大核心价值
Three Core Values of Global Search Marketing Solution
01 官网营销 - 企业刚需
01 Official Website Marketing - Essential Business Need
通过全球搜营销型建站方案,众沐的国际形象全新升级:
Through Global Search's marketing website solution, Zhongmu achieved:
- 欧美简约设计风格
- Minimalist European/American design style
- 多媒体素材整合展示
- Integrated multimedia presentation
- 符合国际审美的专业展示
- Professional display meeting international standards
02 搜索排名 - 数据攀升
02 Search Ranking - Data Growth
全球搜SEO优化方案帮助:
Global Search SEO solution helped:
- 精准选择高价值关键词
- Select high-value keywords precisely
- 覆盖20个搜索引擎、109种语言
- Cover 20 search engines in 109 languages
- 可视化数据后台实时监控效果
- Real-time performance tracking via visual dashboard
03 精准营销 - 智能投放
03 Precision Marketing - Smart Advertising
作为谷歌大中华区一级代理,全球搜实现:
As Google Premier Partner, Global Search delivers:
- 机器学习优化广告出价
- Machine learning optimized bidding
- 精准客户画像分析
- Accurate customer profiling
- 再营销未转化客户
- Remarketing to unconverted customers
衡阳谷歌竞价推广实操建议
Practical Tips for Hengyang Google Ads
- 建立24小时在线响应机制
- Set up 24/7 response system
- 重点优化移动端用户体验
- Optimize mobile user experience
- 使用再营销广告降低获客成本
- Leverage remarketing to reduce CAC
- 定期分析搜索词报告优化关键词
- Regularly analyze search term reports
