为什么Swappa用户最多却收服务费？飞书深诺解析跨境电商精细化运营趋势
为什么Swappa用户最多却收服务费？飞书深诺解析跨境电商精细化运营趋势
Why Does Swappa Charge Service Fees Despite Having the Most Users? Feishu Shennuo Analyzes Refined Operation Trends in Cross-border E-commerce
随着全球电商市场持续扩张，中国跨境电商正迎来新的发展机遇。海关总署2023年6月报告显示，上半年跨境电商进出口规模达1.1万亿元，同比增长16%，其中出口增长19.9%，显著领先整体外贸增速。
As the global e-commerce market continues to expand, China's cross-border e-commerce is embracing new development opportunities. Customs statistics from June 2023 show that cross-border e-commerce import/export volume reached 1.1 trillion yuan in the first half of the year, a 16% year-on-year increase, with exports growing 19.9%, significantly outpacing overall foreign trade growth.
跨境电商五大新现象
Five New Phenomena in Cross-border E-commerce
在近期举行的INCLUSION·外滩大会上，行业专家总结了当前跨境电商市场的五大特征：
At the recent INCLUSION·Bund Summit, industry experts summarized five major characteristics of the current cross-border e-commerce market:
- 头部卖家加速增长 - 得益于人才、运营和供应链优势
- 新兴市场爆发 - 多平台运营成为新常态
- 品牌出海趋势 - 独立站卖家增速达平台卖家的1.6倍
- 精细化运营普及 - 各类卖家都在提升运营能力
- 企业本地化布局 - 从产品设计到运营全面贴近当地市场
- Leading sellers accelerating growth - Benefiting from talent, operations and supply chain advantages
- Emerging market boom - Multi-platform operation becoming the new normal
- Brand globalization trend - Independent store sellers growing 1.6 times faster than platform sellers
- Popularization of refined operations - All types of sellers improving operational capabilities
- Enterprise localization layout - From product design to operations fully adapting to local markets
中小卖家数量显著增长
Significant Growth in Number of Small and Medium Sellers
飞书深诺副总裁张娅雪指出："我们的数据显示，除了传统大客户外，越来越多垂直领域的小品牌正受到海外消费者青睐。虽然大品牌增速更快，但中小卖家在数量上的增长非常明显。"
Feishu Shennuo Vice President Zhang Yaxue noted: "Our data shows that in addition to traditional major clients, more small brands in vertical fields are gaining favor among overseas consumers. While large brands grow faster, the numerical increase of small and medium sellers is very noticeable."
未来发展的两个关键词
Two Keywords for Future Development
张娅雪认为，跨境电商卖家未来需要聚焦"期望"和"长期"两个维度：
Zhang Yaxue believes cross-border e-commerce sellers need to focus on two dimensions in the future: "expectation" and "long-term":
- 期望：市场虽艰难，但行业正走向更规范、可持续的发展道路
- 长期：需要坚持精细化运营和品牌建设，不能追求短期回报
- Expectation: Although the market is challenging, the industry is moving towards more standardized and sustainable development
- Long-term: Need to persist in refined operations and brand building, not pursuing short-term returns
"能够坚持长期主义、精细化经营的卖家，将成为未来的潜力品牌。"张娅雪总结道。
"Sellers who can adhere to long-termism and refined operations will become potential brands of the future." Zhang Yaxue concluded.
