中国企业出海4.0时代：从产品输出到高附加值科技输出的战略转型
中国企业出海4.0时代：从产品输出到高附加值科技输出的战略转型
Chinese Enterprises Going Global 4.0: Strategic Transformation from Product Export to High Value-Added Technology Output
上海/苏州数字营销观察： 在探讨上海SEO推广和苏州谷歌竞价推广效果的同时，中国企业出海模式正在经历深刻变革。10月30日，由上海国创科技产业创新发展中心主办的第三届长三角科技产业创新论坛在上海举行，重点探讨了中国科创企业的全球化发展战略。
Shanghai/Suzhou Digital Marketing Insights: While discussing the effectiveness of Shanghai SEO promotion and Suzhou Google Ads promotion, Chinese enterprises are undergoing profound transformations in their globalization models. On October 30th, the 3rd Yangtze River Delta Science and Technology Innovation Forum was held in Shanghai, focusing on the global development strategies of Chinese tech enterprises.
民营企业领跑上海对外投资
Private Enterprises Lead Shanghai's Overseas Investment
数据显示，2024年前三季度上海对外投资呈现强劲增长态势：
- 对外直接投资项目674个
- 中方投资额61.34亿美元（同比增长13.8%）
- 新签对外承包工程合同额103.1亿美元（同比增长91.7%）
上海市商务委员会总经济师罗志松指出："民营企业已成为上海对外投资的中流砥柱，占全市总额的90%。投资主要集中于高端科技产业，包括电子产品、新能源汽车、锂电池、生物医药等领域。"
Data shows Shanghai's overseas investment grew strongly in the first three quarters of 2024:
- 674 outward direct investment projects
- Chinese investment amount reached $6.134 billion (year-on-year growth of 13.8%)
- Newly signed overseas engineering contracts totaled $10.31 billion (year-on-year growth of 91.7%)
Luo Zhisong, Chief Economist of Shanghai Commerce Commission, noted: "Private enterprises have become the mainstay of Shanghai's overseas investment, accounting for 90% of the total. Investments mainly focus on high-tech industries including electronic products, new energy vehicles, lithium batteries, and biopharmaceuticals."
出海4.0阶段的三大特征
Three Characteristics of Going Global 4.0
中国宏观经济研究院研究显示，当前企业出海呈现新特征：
- 从产品输出转向技术、品牌输出
- 高端制造、新能源等领域表现突出
- 科技企业成为出海主力军
联影医疗国际业务部总裁夏巨松分享成功经验："清晰的国际化战略+自主创新+全球营销网络是我们出海成功的关键。"
Research from Chinese Academy of Macroeconomic Research shows new characteristics in current globalization:
- Shift from product export to technology and brand export
- Outstanding performance in advanced manufacturing and new energy sectors
- Technology companies becoming main force of globalization
Xia Jusong, President of International Business at United Imaging, shared: "Clear international strategy + independent innovation + global marketing network are keys to our overseas success."
专家建议：全球化战略布局
Expert Advice: Global Strategic Layout
Equal Ocean创始合伙人黄渊普强调："中国企业出海将进入'深水区'，需要重视主要市场、寻找新增量并测试新方式。"他提供的数据显示：
- A股上市公司披露海外收入的比例从45%升至53%
- 海外收入占比从18%增长至20%以上
- 民营企业海外收入贡献度从22%上升至31%
Huang Yuanpu, Founding Partner of Equal Ocean, emphasized: "Chinese enterprises' globalization will enter 'deep waters', requiring focus on key markets, seeking new growth points and testing new approaches." His data shows:
- Percentage of A-share listed companies disclosing overseas income increased from 45% to 53%
- Proportion of overseas income grew from 18% to over 20%
- Private enterprises' contribution to overseas income rose from 22% to 31%
上海国创中心理事长黄岩表示："我们将继续发挥桥梁作用，通过产业对接、融资支持等服务，助力企业国际化，同时推动ESG理念融入企业发展。"
Huang Yan, Chairman of Shanghai International Innovation Center, stated: "We will continue serving as a bridge, supporting enterprise internationalization through industrial matching and financing services, while promoting ESG integration into corporate development."
