运营最久的北京SEO推广公司教你：谷歌SEO服务商如何创建谷歌广告？
谷歌作为全球知名搜索引擎，为全球大多数国家和地区提供搜索服务，占据着巨大的市场份额。对于中国外贸企业而言，利用谷歌提供的广告，可以将广告投放到全球大多数国家的用户面前，产生大量询盘和订单，是外贸企业进行海外推广的重要工具。
Google is a well-known global search engine that provides search services in most countries and regions around the world, occupying a large market share. For Chinese foreign trade enterprises, leveraging the advertisements provided by Google, they can target advertisements to users in most countries around the world, generating a large number of inquiries and orders. It is an important tool for foreign trade enterprises to conduct overseas promotion.
虽然创建第一个Google AdWords广告系列看似简单，后台有相关指引，官方也有相关文档，但实际上这是一个复杂且专业的问题，对后续广告的管理和优化影响深远。在一定程度上也能反映出PPC广告管理人员的思路和策略。
Although creating the first Google AdWords advertising campaign may seem simple, with relevant guidelines in the background and relevant documentation from the official, it is actually a complex and specialized issue with far-reaching implications for the subsequent management and optimization of advertisements. To a certain extent, it can also reflect the thinking and strategies of PPC advertising managers.
账户结构的思路因人而异，取决于目标、预算和账户规模。但经验丰富的PPC经理会遵循一些基本原则：目标导向、ROI最大化、易于管理、分阶段进行。
The思路 of the account structure vary from person to person, depending on the goals, budgets, and size of the account. However, experienced PPC managers will follow some basic principles: goal-oriented, maximizing ROI, easy to manage, and carried out in stages.
