谷歌搜索留痕：2023跨境电商峰会揭示出海新机遇
在当今数字营销时代，谷歌搜索留痕已成为企业出海不可或缺的重要环节。2023年7月26日，由雨果跨境主办的"2023跨境电商全球出海本土资源对接峰会"在深圳成功举办，为跨境电商企业提供了宝贵的谷歌搜索留痕策略和全球营销解决方案。
When it comes to digital marketing in today's era, Google search trace has become an indispensable part of corporate overseas expansion. On July 26, 2023, the "2023 Cross-border E-commerce Global Expansion Local Resource Connection Summit" hosted by Hugo Cross-border was successfully held in Shenzhen, providing valuable Google search trace strategies and global marketing solutions for cross-border e-commerce enterprises.
本次峰会聚焦品牌化、本土化及跨境电商运营模式等热点话题。科特勒咨询集团全球合伙人曹虎博士强调，在数智时代塑造国际品牌需要建立品牌资产、强化后链路能力，这正是优化谷歌搜索留痕效果的关键要素。
The summit focused on hot topics such as branding, localization, and cross-border e-commerce operation models. Dr. Cao Hu, Global Partner of Kotler Consulting Group, emphasized that shaping international brands in the digital intelligence era requires building brand assets and strengthening back-end capabilities, which are key elements for optimizing Google search trace effectiveness.
在海外市场内容营销方面，SmartNews跨境业务总监黄浩辰分享了日本市场的成功经验。通过高质量媒体的推广背书，企业能够有效提升谷歌搜索留痕的可见度，建立品牌与消费者之间的信任关系。
Regarding overseas market content marketing, Huang Haochen, Cross-border Business Director of SmartNews, shared successful experiences in the Japanese market. Through endorsements from high-quality media promotions, enterprises can effectively enhance the visibility of Google search trace and establish trust relationships between brands and consumers.
物流服务商CDEK展示了其在俄罗斯市场的强大网络，而Xmars则分享了如何利用AI技术优化广告投放，这些都对提升谷歌搜索留痕效果具有重要价值。通过智能调整预算、竞价和定向策略，企业能够实现更精准的搜索曝光。
Logistics service provider CDEK demonstrated its strong network in the Russian market, while Xmars shared how to use AI technology to optimize advertising placement, both of which are valuable for improving Google search trace effectiveness. Through intelligent adjustment of budgets, bidding, and targeting strategies, enterprises can achieve more precise search exposure.
圆桌会议环节，专家们深入探讨了品牌出海战略。iMpact CEO Chris Pereira指出，中国企业出海需要加强本土化程度，同时充分利用谷歌搜索留痕等数字营销工具，才能在国际市场获得持续竞争力。
During the roundtable session, experts deeply discussed brand overseas expansion strategies. Chris Pereira, CEO of iMpact, pointed out that Chinese enterprises going global need to strengthen localization while fully utilizing digital marketing tools such as Google search trace to gain sustainable competitiveness in international markets.
本次峰会汇聚了SHEIN、Shopee、TEMU等知名跨境电商平台，以及众多服务生态企业，为参会者提供了全方位的谷歌搜索留痕优化方案和海外市场拓展机会。现场咨询络绎不绝，充分体现了企业对提升搜索可见度和海外营销效果的迫切需求。
The summit gathered well-known cross-border e-commerce platforms such as SHEIN, Shopee, TEMU, and numerous service ecosystem enterprises, providing participants with comprehensive Google search trace optimization solutions and overseas market expansion opportunities. The continuous on-site consultations fully reflected enterprises' urgent need to enhance search visibility and overseas marketing effectiveness.
通过本次峰会，跨境电商企业不仅获得了宝贵的谷歌搜索留痕优化经验，更建立了与全球优质资源的对接渠道，为未来海外市场拓展奠定了坚实基础。
Through this summit, cross-border e-commerce enterprises not only gained valuable Google search trace optimization experience but also established connection channels with global high-quality resources, laying a solid foundation for future overseas market expansion.
