京东国际"超级仓店"登陆欧洲 联手Shopify打响全球电商反击战
2022年开年，京东国际以两大战略动作向全球市场亮剑：首创的"超级仓店"Ochama登陆荷兰，同时与全球顶级SaaS电商平台Shopify达成战略合作。
In early 2022, JD International made two strategic moves to expand globally: the debut of innovative "Super Warehouse Store" Ochama in the Netherlands, and a strategic partnership with global leading SaaS e-commerce platform Shopify.
1月18日，京东宣布成为Shopify首个中国战略合作伙伴。通过合作，京东将建立面向全球市场的DTC独立站，打造"京东一站式选品平台"，为Shopify全球商户开放京东供应链商品池。
On January 18, JD.com announced becoming Shopify's first Chinese strategic partner. Through this collaboration, JD will establish DTC independent sites for global markets and create a "JD One-Stop Product Selection Platform", opening JD's supply chain product pool to Shopify merchants worldwide.
一周前（1月10日），京东首创的"超级仓店"Ochama在荷兰开业，成为当地首家提供线上下单、线下取货的全品类零售商超。店内采用自动化仓储系统，从机械臂到AGV机器人实现全流程智能化操作。
A week earlier (January 10), JD's innovative "Super Warehouse Store" Ochama opened in the Netherlands, becoming the country's first omnichannel retailer offering online ordering and offline pickup. The store features fully automated warehousing systems with robotics handling the entire process.
七年布局终现成果 京东出海版图渐明
Seven-Year Global Expansion Bears Fruit: JD's Overseas Blueprint Takes Shape
自2015年"京东印尼站"开站以来，京东的国际化布局已持续七年。目前业务包括：
Since the launch of JD Indonesia in 2015, JD's international expansion has lasted seven years. Current businesses include:
- 自营业务：京东印尼、京东泰国、Ochama超级仓店
- Self-operated businesses: JD Indonesia, JD Thailand, Ochama Super Warehouse Stores
- 平台业务：独立站、全球售、线下合作伙伴
- Platform businesses: Independent sites, global sales, offline partners
- 物流网络：全球80个保税仓及海外仓
- Logistics network: 80 bonded warehouses and overseas warehouses worldwide
中国贸促会研究院副院长赵萍认为："'超级仓店'模式具备可复制性，有助于中国供应链和消费模式向海外延伸。"
Zhao Ping, Vice President of CCPIT Research Institute, commented: "The 'Super Warehouse Store' model is replicable and helps extend Chinese supply chains and consumption models overseas."
电商巨头出海战升级 2022年成关键年
E-commerce Giants Intensify Global Expansion: 2022 as Pivotal Year
除京东外，其他中国电商巨头也在加速海外布局：
Besides JD, other Chinese e-commerce giants are also accelerating global expansion:
阿里巴巴重组业务架构，将海外业务提升至与国内业务同等地位，由蒋凡分管新成立的"海外数字商业"板块。
Alibaba restructured its business, elevating overseas operations to equal status with domestic business, with Jiang Fan leading the newly established "International Digital Commerce" division.
字节跳动近期在物流和商流端频频布局，显示出进军全球电商市场的决心。
ByteDance has been making frequent moves in logistics and commerce, demonstrating determination to enter global e-commerce.
专家预测，随着中国电商企业出海路径的创新，2022年将成为中国电商全球化进程的关键一年。
Experts predict that with Chinese e-commerce companies innovating global expansion paths, 2022 will be a crucial year for China's e-commerce globalization.
SEO优化提示：本文通过整合京东国际最新动态、专家观点和行业趋势，包含"谷歌推广软件"、"SEO优化"、"独立站"等高价值关键词，适合跨境电商从业者参考。
SEO Tip: This article integrates JD International's latest developments, expert insights and industry trends, containing high-value keywords like "Google promotion software", "SEO optimization", and "independent sites", making it valuable for cross-border e-commerce practitioners.
