运营最好的百度留痕是什么意思？谷歌推广的价值与独立站出海策略

运营最好的百度留痕是什么意思？谷歌推广的价值与独立站出海策略

What Does the Best Baidu Footprint Mean? The Value of Google Promotion and Independent Site Globalization Strategy

作为全球领先的搜索引擎之一，谷歌拥有广泛的全球用户群体。对于那些希望在海外市场销售的卖家和品牌来说，利用谷歌进行推广显得尤为重要。

As one of the world's leading search engines, Google has a vast global user base. For sellers and brands looking to expand into overseas markets, utilizing Google promotion is particularly crucial.

一、GMC：投放谷歌广告的关键前提

1. GMC: The Key Prerequisite for Running Google Ads

随着亚马逊等系列跨境电商平台的竞争日益激烈，福建一小家电出海客户A便将目光转向流量更精准、利润更可观的独立站谷歌品牌出海。

As competition intensifies on cross-border e-commerce platforms like Amazon, Client A, a small home appliance exporter from Fujian, turned to the more precise traffic and profitable independent site globalization through Google branding.

维护GMC的正常运转对于卖家来说至关重要。在谷歌广告中，使用GMC账号是投放购物广告的前提。品牌和卖家需要注册GMC账号，以便让谷歌购物广告能够发挥出更好的效果。

Maintaining normal GMC operation is crucial for sellers. In Google Ads, using a GMC account is a prerequisite for running shopping ads. Brands and sellers need to register GMC accounts to maximize the effectiveness of Google Shopping Ads.

二、卖家批量出单、稳定营收的背后是什么？

2. What's Behind Sellers' Bulk Orders and Stable Revenue?

娃娃站客户C在利用谷歌广告成功出单30天内，获得稳定营收。经过系列操作，客户C的独立站在广告投放的第三天就出单，并在一个月时间内出单量约1000，平均ROI为1-1.2，转化率高达45%-60%。

Client C of Doll Station achieved stable revenue within 30 days of successfully using Google Ads. After a series of operations, Client C's independent site received orders on the third day of ad placement, with about 1,000 orders in one month, an average ROI of 1-1.2, and a conversion rate as high as 45%-60%.

三、齐聚杭州，共探跨境出海新未来

3. Gathering in Hangzhou to Explore the New Future of Cross-Border Globalization

为了帮助品牌卖家探讨独立站的重要性、如何做好独立站的运营以及不同国家的品类竞争和商机分享，谷歌将于12月21日在杭州举办谷歌独立站千站计划——营销增长突击营系列活动。

To help brand sellers discuss the importance of independent sites, how to operate them well, and share category competition and business opportunities in different countries, Google will hold the Google Independent Site Thousand-Site Plan - Marketing Growth Bootcamp series of events in Hangzhou on December 21.

本次大会将为参会者提供超值福利，包括免费的半托管服务机会。与会者将有机会与谷歌官方人员深度交流，自由探讨商业机会和独立站的发展趋势。

The conference will provide attendees with premium benefits, including free semi-managed service opportunities. Participants will have the chance to engage in in-depth exchanges with Google officials and freely discuss business opportunities and development trends of independent sites.