外贸"新三样"如何通过谷歌竞价推广打开全球市场？

外贸"新三样"如何通过谷歌竞价推广打开全球市场？

How China's "New Three" Export Products Can Dominate Global Markets with Google Ads?

【核心数据】 2022年河南"新三样"出口增长83%，2023年前4个月同比激增124%，远超外贸整体增速。

【Key Data】 Henan's "New Three" exports surged 83% in 2022, with 124% YoY growth in Q1 2023, far exceeding overall trade growth.

5月23日德国斯图加特欧洲电池展上，多氟多新能源以100㎡最大展位惊艳亮相，其锂电池产品吸引全球买家关注。这印证了中国外贸"新三样"（电动汽车、光伏产品、锂电池）正通过国际展会+数字营销双引擎打开海外市场。

At Europe's leading battery exhibition in Stuttgart, Do-Fluoride New Energy captivated global buyers with its lithium battery products in the largest 100㎡ booth. This demonstrates how China's "New Three" exports (EVs, solar products, lithium batteries) are conquering global markets through trade shows + digital marketing.

一、"新三样"改写外贸格局 | How "New Three" Reshapes Export Landscape

上汽郑州工厂每51秒下线一辆新能源车，一季度出口近3000辆；多氟多锂电池出口同比增长11倍。郑州海关数据显示："新三样"出口企业仅119家，但贡献了63亿元出口额，产品溢价能力远超传统商品。

SAIC's Zhengzhou plant rolls out an EV every 51 seconds, exporting nearly 3,000 units in Q1; Do-Fluoride achieved 11-fold lithium battery export growth. Customs data shows: Though only 119 exporters, "New Three" products generated ¥6.3 billion with significantly higher profit margins than traditional goods.

二、谷歌竞价推广实战案例 | Google Ads Success Stories

金友实业通过Google Ads精准投放俄罗斯市场，斩获千万订单；多氟多在Google搜索和YouTube展示广告组合投放，欧洲询盘量增长300%。专家建议：外贸企业应建立"展会获客+SEO内容+Google Ads"三维营销体系。

Jinyou Industrial secured ¥10M Russian orders via targeted Google Ads; Do-Fluoride boosted European inquiries by 300% using Search+YouTube ads. Experts recommend: Exporters should build "Exhibition Leads + SEO Content + Google Ads" marketing ecosystem.

三、外贸数字营销黄金法则 | Digital Marketing Golden Rules

1. 关键词策略：针对"lithium battery supplier EU"等高购买意向词竞价
2. 着陆页优化：多氟多德国展案例证明，本地化页面转化率提升5倍
3. 再营销组合：对展会访客进行Google Display+Facebook像素追踪

1. Keyword Strategy: Bid on high-intent terms like "lithium battery supplier EU"
2. Landing Page Optimization: Do-Fluoride's case shows localized pages boost conversion 5X
3. Retargeting Mix: Use Google Display+Facebook Pixel for exhibition visitors

【专家观点】河南对外贸易研究院曹亚军指出："新三样企业应借力Google Ads智能出价工具，在欧美高端市场实现精准获客，同时配合海关AEO认证等政策红利，建立全球品牌认知。"

【Expert View】 Prof. Cao Yajun suggests: "New Three exporters should leverage Google Smart Bidding to acquire premium customers in EU/US markets, while utilizing AEO certification to build global brand equity."