美国玩具安全新标准生效：义乌玩具出口企业如何应对挑战？
2018年3月16日 - 随着美国玩具安全新标准ASTM F963-17于2月28日正式生效，中国义乌的玩具出口企业正面临重大挑战。这一变化对塑料玩具制造商影响尤为显著，许多企业不得不调整生产线以满足新规要求。
March 16, 2018 - With the new US toy safety standard ASTM F963-17 officially taking effect on February 28, toy exporters in Yiwu, China are facing significant challenges. This change particularly impacts plastic toy manufacturers, forcing many companies to adjust production lines to meet the new requirements.
新标准的主要变化
Key Changes in the New Standard
检验检疫部门指出，ASTM F963-17标准主要在以下方面进行了重要更新：
- 加强了对可充电锂电池玩具的安全要求
- 新增了对膨胀玩具和玩具箱的测试要求
- 修订了重金属和微生物指标
Inspection and quarantine authorities note that the ASTM F963-17 standard includes important updates in the following areas:
- Enhanced safety requirements for toys with rechargeable lithium batteries
- Added testing requirements for expandable toys and toy chests
- Revised heavy metal and microbiological indicators
对企业的影响
Impact on Businesses
"智多星"玩具负责人曹小明表示："新标准导致我们的生产和检测成本显著增加。我们必须改进生产工艺，加强质量控制，才能保持在美国市场的竞争力。"
Cao Xiaoming, head of "Wisestar" toys, stated: "The new standard has significantly increased our production and testing costs. We must improve production processes and strengthen quality control to maintain competitiveness in the US market."
数据显示，2017年义乌玩具出口总值达93.6亿元，同比增长53.5%。然而，随着技术性贸易壁垒的增加，企业面临更高的出口门槛和风险。
Data shows that in 2017, Yiwu's toy export value reached 9.36 billion yuan, a year-on-year increase of 53.5%. However, with the increase in technical trade barriers, companies face higher export thresholds and risks.
专家建议
Expert Recommendations
义乌市玩具协会建议企业：
- 及时了解目标市场法规变化
- 升级生产设备和技术
- 加强产品质量控制体系
- 寻求专业认证机构协助
The Yiwu Toy Association recommends that companies:
- Stay informed about regulatory changes in target markets
- Upgrade production equipment and technology
- Strengthen product quality control systems
- Seek assistance from professional certification bodies
对于想要拓展美国市场的玩具企业来说，及时适应新标准、提高产品质量是保持竞争力的关键。同时，企业也应考虑多元化市场策略，降低对单一市场的依赖。
For toy companies looking to expand in the US market, timely adaptation to new standards and improving product quality are key to maintaining competitiveness. At the same time, companies should also consider diversified market strategies to reduce dependence on a single market.
