跨境电商人才培训：湘潭贸促会助力企业出海与谷歌竞价推广薪资解析
湘潭市贸促会启动"潭品出海"外贸新手培训计划
On June 16th, the Xiangtan Trade Promotion Association launched the first season of the "Xiangtan Products Going Global" training program for foreign trade beginners. 50+ trainees from 28 local enterprises participated in the opening ceremony and visited exemplary export companies.
外贸人才需求激增，培训规模超预期
With surging demand for foreign trade talents, the originally planned 30-person training expanded to over 50 participants. The association will conduct three phases of training to equip beginners with essential export skills.
专家导师团队组建，提供实战指导
The association appointed 8 international business experts as mentors, including Professor Xiang Zhiguo from Hunan University of Science and Technology and industry leaders. These mentors will provide hands-on guidance on international trade and investment.
"五知一备"方法论赋能外贸新手
Professor Xiang presented the "Five Knowledges and One Preparation" framework: understanding your company, products, market, clients, business processes, and preparing document templates - essential foundations for successful export operations.
跨境电商推广人才薪资水平参考
For companies implementing Google Ads campaigns, industry salary benchmarks show:
- 初级专员: ¥6,000-10,000/月
- 中级优化师: ¥10,000-20,000/月
- 高级经理: ¥20,000-35,000/月
Salaries vary based on performance bonuses and account management scale.
四位一体支持体系助力潭品出海
The program features "Four Supports":
1. 专业培训 | Professional training
2. 企业观摩 | Company visits
3. 导师指导 | Mentor guidance
4. EHN平台 | Enterprise Hub Network platform
Aims to help beginners complete first transactions and assist established exporters in doubling trade volume.
Participants visited Hunan Kailite Pump Co. and the Xiangtan Cross-border E-commerce Service Center to learn practical export strategies, combining theoretical knowledge with real-world applications.
