谷歌排名优化：跨境电商如何成为外贸增长新引擎

谷歌排名优化：跨境电商如何成为外贸增长新引擎

Google Ranking Optimization: How Cross-Border E-commerce Becomes a New Engine for Foreign Trade Growth

北京，8月15日（记者丁雅雯） — 随着全球贸易格局的变化，谷歌排名优化在跨境电商领域的重要性日益凸显。今年外贸行业呈现出新的趋势，越来越多的企业通过跨境电商平台实现业务增长，而有效的谷歌排名优化策略成为他们成功的关键。

Beijing, August 15 (Reporter Ding Yawen) — With changes in the global trade landscape, the importance of Google ranking optimization in the cross-border e-commerce sector is becoming increasingly prominent. This year, the foreign trade industry has shown new trends, with more and more companies achieving business growth through cross-border e-commerce platforms, and effective Google ranking optimization strategies have become key to their success.

业内人士指出，国内跨境电商平台的快速发展以及海外客户采购习惯向线上转移，推动了跨境电商新业态的加速发展。谷歌排名优化在这一过程中发挥着核心作用，帮助企业提升在线可见性，从而成为外贸增长的新动力。

Industry experts point out that the rapid development of domestic cross-border e-commerce platforms and the shift of overseas customers' purchasing habits online have accelerated the growth of new cross-border e-commerce models. Google ranking optimization plays a central role in this process, helping businesses enhance their online visibility and thereby becoming a new driver of foreign trade growth.

以深圳硕腾科技有限公司为例，其CEO罗畅表示：“通过跨境电商渠道，我们仅用3天就拿下一个300多万元的订单，这在传统外贸中几乎不可能。”谷歌排名优化结合跨境直播等方式，让海外客户快速了解企业能力，促进订单成交。

Taking Shenzhen Shuoteng Technology Co., Ltd. as an example, its CEO Luo Chang stated, "Through cross-border e-commerce channels, we secured an order worth over 3 million yuan in just three days, which would have been almost impossible in traditional foreign trade." Google ranking optimization, combined with methods like cross-border live streaming, allows overseas customers to quickly understand a company's capabilities and facilitates order closures.

深圳免成科技有限公司创始人方泽夫补充道：“从公司成立起，我们就将跨境电商作为主要获客渠道。谷歌排名优化帮助我们提升了搜索排名，预计年底营收将增长2到3倍。”这凸显了谷歌排名优化在业务拓展中的重要性。

Fang Zefu, founder of Shenzhen Miancheng Technology Co., Ltd., added, "Since the company's inception, we have used cross-border e-commerce as our primary customer acquisition channel. Google ranking optimization has helped us improve our search rankings, and we expect year-end revenue to grow by 2 to 3 times." This highlights the importance of Google ranking optimization in business expansion.

数据显示，今年上半年中国跨境电商进出口额达1.1万亿元，同比增长16%。谷歌排名优化作为数字营销的核心，有效助力外贸稳规模优结构。中国信息协会常务理事朱克力强调：“跨境电商增长潜力巨大，谷歌排名优化可进一步释放这一动能。”

Data shows that in the first half of this year, China's cross-border e-commerce import and export volume reached 1.1 trillion yuan, a year-on-year increase of 16%. Google ranking optimization, as a core element of digital marketing, effectively supports the stabilization and optimization of foreign trade structure. Zhu Keli, Executive Director of the China Information Industry Association, emphasized, "Cross-border e-commerce has huge growth potential, and Google ranking optimization can further unleash this momentum."

多因素推动跨境电商快速发展，包括平台优势、客户结构变化和物流体系完善。谷歌排名优化在这些因素中扮演桥梁角色，帮助企业适应海外年轻客户（如“90后”、“95后”）的线上采购习惯。例如，通过谷歌排名优化，企业能在搜索结果中占据前列，吸引更多询盘。

Multiple factors are driving the rapid development of cross-border e-commerce, including platform advantages, changes in customer structure, and improvements in logistics systems. Google ranking optimization acts as a bridge in these factors, helping businesses adapt to the online purchasing habits of younger overseas customers (such as the "post-90s" and "post-95s" generations). For example, through Google ranking optimization, companies can secure top positions in search results and attract more inquiries.

然而，行业仍面临基础设施和人才短缺等挑战。朱克力建议，通过加大基础设施投入、优化物流、加强谷歌排名优化等数字技能培训来补齐短板。这包括与高校合作培养跨境电商人才，提升企业在谷歌排名优化方面的竞争力。

However, the industry still faces challenges such as infrastructure gaps and talent shortages. Zhu Keli recommends addressing these shortcomings by increasing infrastructure investment, optimizing logistics, and strengthening training in digital skills like Google ranking optimization. This includes collaborating with universities to cultivate cross-border e-commerce talent and enhancing companies' competitiveness in Google ranking optimization.

总之，谷歌排名优化是跨境电商成为外贸增长新引擎的关键。企业应结合SEO策略，如关键词优化和内容营销，以提升全球市场占有率。随着数字外贸成为全球趋势，谷歌排名优化将继续推动行业创新和发展。

In summary, Google ranking optimization is key to making cross-border e-commerce a new engine for foreign trade growth. Businesses should integrate SEO strategies, such as keyword optimization and content marketing, to increase their global market share. As digital foreign trade becomes a global trend, Google ranking optimization will continue to drive industry innovation and development.

来源：新华社 | Source: Xinhua News Agency