Google推广：外贸公司如何解决无询盘无订单困境？
Google推广：外贸公司如何解决无询盘无订单困境？
Google Ads: How Foreign Trade Companies Solve the Problem of No Inquiries and No Orders?
外贸三要素：产品、客户与订单
Three Key Elements of Foreign Trade: Products, Customers and Orders
对于外贸公司而言，产品、客户和订单是三大核心要素。缺少任何一个环节，外贸业务都难以持续发展。
For foreign trade companies, products, customers and orders are the three core elements. Without any of these links, foreign trade business is difficult to sustain.
为什么没有订单？
Why No Orders?
订单的缺失往往源于客户对产品的不认可：可能是价格超出预期、质量不满意，或产品本身不符合需求。建议直接与客户沟通，了解真实原因。
The lack of orders often stems from customers' disapproval of the product: it may be that the price exceeds expectations, the quality is unsatisfactory, or the product itself does not meet the needs. It is recommended to communicate directly with customers to understand the real reasons.
Google推广：提升询盘量的关键
Google Ads: The Key to Increasing Inquiry Volume
若询盘量不足，Google推广（Google Ads）是高效解决方案。通过分析同行网站和广告策略，优化自身产品页面、图片质量和在线时间，可显著提升曝光率。
If the number of inquiries is insufficient, Google Ads is an efficient solution. By analyzing competitors' websites and advertising strategies, and optimizing your own product pages, image quality and online time, you can significantly increase exposure.
外贸业务优化策略
Foreign Trade Business Optimization Strategies
- 重新装修店铺 | Redecorate the store
- 优化产品图片 | Optimize product images
- 增加旺旺在线时长 | Increase online time
- 上传更多产品 | Upload more products
持续优化是成功之道
Continuous Optimization is the Key to Success
外贸没有捷径，需要不断优化产品卖点、沟通技巧和邮件内容。通过Google推广等渠道开发客户，提高转化率和复购率。
There are no shortcuts in foreign trade. It is necessary to continuously optimize product selling points, communication skills and email content. Develop customers through channels such as Google Ads to improve conversion rates and repurchase rates.
常见问题解答
FAQ
Q: 是否需要主动开发客户？
Q: Is it necessary to actively develop customers?
A: 是的！除了Google推广，建议结合开发信、社交媒体等多渠道开发。
A: Yes! In addition to Google Ads, it is recommended to combine development letters, social media and other channels.
