浙江SEO推广与跨境电商最新政策解读：TikTok Shop规则更新与亚马逊监管变化
最新跨境电商动态：TikTok Shop东南亚多店规则重大调整
Latest Cross-border E-commerce Updates: Major Changes to TikTok Shop's Multi-store Rules in Southeast Asia
TikTok Shop于8月1日更新了东南亚跨境商家的多店规则，为跨境商家提供了更灵活的多店开设政策。同一营业执照可覆盖泰国、马来西亚、越南、菲律宾和新加坡五个国家，每个国家最多支持开设两店。
TikTok Shop updated its multi-store rules for cross-border merchants in Southeast Asia on August 1, providing more flexible policies for opening multiple stores. A single business license can now cover five countries: Thailand, Malaysia, Vietnam, the Philippines and Singapore, with a maximum of two stores per country.
若商家已涉足马来西亚和泰国市场，若想拓展至其他东南亚国家，只需登录后台，依次进入"我的账号"、"全球市场"，选择目标国家并点击"开通"即可。
For merchants already operating in Malaysia and Thailand who wish to expand to other Southeast Asian countries, they simply need to log in to the backend, navigate to "My Account" > "Global Market", select the target country and click "Activate".
TikTok Shop全托管模式推出JIT模式
TikTok Shop Fully Managed Mode Introduces JIT Model
TikTok Shop全托管模式下推出了JIT(Just-In-Time)模式，这是一种"订单先行，供货随后"的策略，允许商家在接到实际销售订单后，于规定时间内将商品送达TikTok Shop的仓库。
TikTok Shop has introduced the JIT (Just-In-Time) model under its fully managed mode. This "order first, supply later" strategy allows merchants to deliver goods to TikTok Shop's warehouse within a specified time after receiving actual sales orders.
亚马逊加强平台监管，严查合规证书造假
Amazon Strengthens Platform Supervision, Cracks Down on Fake Compliance Certificates
亚马逊在Prime Day年中大促后加强了平台监管，许多卖家因产品合规证书造假而收到封号邮件，尤其是儿童产品CPC合规文件问题突出。
Amazon has strengthened platform supervision after Prime Day, with many sellers receiving account suspension emails due to fake product compliance certificates, particularly issues with CPC compliance documents for children's products.
敦煌网开展"SKU作弊"专项治理
DHgate Launches Special Campaign Against "SKU Cheating"
敦煌网公告称，为了进一步规范商家严格按照平台要求设置商品价格，建立公平、诚信、透明的平台运营环境，即日起，平台针对"SKU作弊"违规启动专项治理。
DHgate announced that in order to further standardize merchants' product price settings in strict accordance with platform requirements and establish a fair, honest and transparent platform operating environment, it will launch a special campaign against "SKU cheating" violations starting today.
Lazada 2025年起实施电子发票验证
Lazada to Implement E-invoice Verification Starting 2025
马来西亚内陆税收局(IRBM)最新公告确认，自2025年2月1日起，Lazada将正式启动向卖家开具经过验证电子发票的程序。
The latest announcement from Malaysia's Inland Revenue Board (IRBM) confirms that starting February 1, 2025, Lazada will officially begin issuing verified e-invoices to sellers.
浙江SEO推广与谷歌竞价推广国家选择建议
Zhejiang SEO Promotion and Google Ads Country Selection Recommendations
对于浙江地区的企业进行SEO推广和谷歌竞价推广时，国家选择应考虑以下因素：目标市场消费能力、语言文化差异、竞争程度、平台政策等。目前TikTok Shop新开放的东南亚市场和即将进入的欧洲市场都值得关注。
For enterprises in Zhejiang conducting SEO promotion and Google Ads, country selection should consider the following factors: target market purchasing power, language and cultural differences, competition level, platform policies, etc. TikTok Shop's newly opened Southeast Asian markets and upcoming European markets are worth attention.
